At NowVillage
We resolve the worries and the doubts you have today about
Marketing Support for Recruitment Agencies.
We want to win candidates
through online marketing
Advertising costs too much
per candidate
We want to attract candidates
through our own site
We have no marketing knowledge
in-house
The agency we use
brings no proposals
We are unhappy with communication
with front-line sales
How NowVillage solved it
A strong record of improvement
A sharp recovery:
cost per acquisition down 30%, traffic up 120%,
with steady acquisition established
- Area
- IT
- Employees
- 1,000 or more employees
- Audience
- Nationwide
Aged 25 to 45
- Services
provided - Consulting
Advertising management
Landing page optimisation
Site production
- Services
- Length of engagement
- Over two years
70 million yen of revenue in the first year, moving straight into profit
- Area
- Candidates in their first few years of work
- Employees
- 1 to 19 employees
- Audience
- Focused on one region
Aged 25 to 45
- Services
provided - Consulting
Advertising management
Landing page optimisation
- Services
- Length of engagement
- Over two years
Better advertising and a better site cut cost per acquisition 80%, making web advertising they had almost given up on a pillar of acquisition
- Area
- Professional services
- Employees
- 1 to 19 employees
- Audience
- Nationwide
Aged 25 to 45
- Services
provided - Consulting
Advertising management
Landing page optimisation
Site production
- Services
- Length of engagement
- Over a year
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Take the quality and the volume of your recruitment business to the next stage.
A marketing partner for the age of digital and AI
Many recruitment agencies struggle to attract candidates.
We depend entirely on scouting platforms and applications will not grow.
We advertise, but the applications come from people who are not our target.
Attracting candidates today succeeds by approaching them from several angles, matched to their background and experience.
Our marketing support covers it end to end, matched to your strengths and your audience: web advertising that builds engagement, and landing pages that maximise the application rate.
We also build job sites that are strong on SEO and last as an asset, and optimise your recruitment systems.
A strategic approach grounded in data accelerates the growth of your business.
About NowVillage
Our marketing work
in the staffing and recruitment sector
150companies and counting
As of October 2026
We support the growth of companies of many sizes and at many stages, through their marketing.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
What NowVillage brings
What our marketing support for recruitment agencies covers
Here is some of the work involved in our marketing support for recruitment agencies
Marketing strategy
We analyse your strengths, what candidates want and the competition in depth, and design the right marketing strategy for raising registrations and placements. A logical strategy grounded in our knowledge and the data builds the foundation for growth.
Search advertising management
We run the search advertising on Google and Yahoo! that candidates use when actively looking for work. We choose keywords to suit your strengths and your vacancies, and attract high-quality prospects efficiently.
Social advertising management
We run social advertising on Facebook, Instagram and X among others. That reaches people not yet actively looking and carries your brand and your best vacancies widely, winning new registrations.
Affiliate advertising management
We run affiliate advertising, placing your vacancies with partner media. Because it pays on results, you can grow registrations and applications while keeping the risk down.
Landing pages
We produce landing pages that turn traffic from advertising and other channels into registrations and interview bookings. We design pages that resolve candidates' worries and prompt them to act, raising the conversion rate.
Job sites and owned media
We produce and build owned media carrying what candidates find useful: tips on looking for work, advice on careers, explanations of roles. Over the medium to long term it brings steady organic traffic and raises your credibility.
SEO support
We support SEO so that your job site ranks well in search engines. Comprehensive work, from technical on-site matters to content that gives candidates what they want, grows organic traffic.
Reviving dormant candidates
We build and run the work that revives candidates who registered in the past but have not yet been placed, using email newsletters and advertising that encourages them to register again.
Beyond marketing
we provide total support across career and recruiting advisers,
customer support and management
Marketing to win
vacancies
We support winning vacancies as well as candidates
Better contact and
interview rates
More registrations mean nothing without interviews. We work on raising the rate at which interviews actually happen
Building and migrating systems
We support building HubSpot, an AI-enabled platform that brings acquisition, matching and analysis together
Support for building capability in-house
We also support bringing marketing in-house. Leaving it to professionals at first and bringing it in-house once results are steady is an option we support
NowVillage compared with
Compared with other providers
NowVillage
- Advertising agencies
- Consultancies
- Understanding of the recruitment business
Understanding of the recruitment business
Excellent
We support you from experience of more than 150 companies in the sector and the know-how that comes with it
Understanding of the recruitment business
Partial
Understanding of recruitment may be limited
Understanding of the recruitment business
Partial
Understanding of recruitment may be limited
- Operational skill
Operational skill
Excellent
We support you from planning the strategy to carrying it out, with experience and current knowledge
Operational skill
Good
May be stronger in some methods than others
Operational skill
Good
Typically stops at planning the strategy
- Operating setup
Operating setup
Excellent
A team dedicated to you.
To deliver the service to a high standard we limit the number of clients each team takes onOperating setup
Good
Front-line sales and the people running the work are typically separate
Operating setup
Good
Front-line sales and the people running the work are typically separate
- Cost
Cost
Good
Varies with the work
Cost
Good
Varies by agency
Cost
Partial
Consulting fees can be high
- Breadth of proposal
Breadth of proposal
Excellent
High-quality proposals beyond advertising: marketing strategy, site production, creative work, marketing automation and CRM
Breadth of proposal
Partial
May be limited to advertising only
Breadth of proposal
Partial
Varies by company
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Why clients
choose NowVillage
Support alongside you, aimed at revenue and profit
NowVillage does not aim merely at traffic or leads; the goal is maximising revenue and profit in the end.
We track the cost per registration, per interview and per placement in a recruitment business, and evaluate and improve the marketing against them. As your marketing partner we pursue revenue and profit with you.
Fluent in every marketing method
Advertising alone, or site production alone, makes optimising across the whole difficult. Because NowVillage is fluent in every marketing method from building awareness through to registration, we can choose the right one for the situation.
Current knowledge of the recruitment sector
NowVillage has supported marketing for a wide range of clients, aimed at experienced and inexperienced candidates alike and across industries.
We have built an internal ecosystem that accumulates and shares a deep body of knowledge from past work and successful projects.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Because front-line sales and the people running the work are not separate, communication is consistent and responses are fast.
Sharing knowledge
We accumulate sector and marketing trends and knowledge internally and pass them on to our clients.
Our marketing support for recruitment agencies
How it works
Step 1
Talk to us
We ask about your current problems and your goals, and whatever else we need to make a proposal.
Step 2
Research
So that we can propose what is right for you, we research what we have heard along with the market and your users.
Step 3
Proposal
Drawing on the research and our own knowledge, we propose the plan best suited to your situation.
Step 4
Work begins
After the contract we keep you informed as we work towards results.
About our marketing support for recruitment agencies
Frequently asked questions
Can we start with just a conversation?
Yes, of course. Please do get in touch. We will discuss where you are and the problems you face, and explain what support is possible.
Can you work with any industry or type of role?
Yes, we can work across a wide range of industries and roles. We plan and carry out marketing for vacancies in many fields, from specialist roles through office work to manufacturing.
Can you support a recruitment agency outside the big cities?
Yes. Our marketing support is delivered online, so we can work anywhere in the country. We analyse local needs and the local competition and propose acquisition rooted in the area.
Can we ask for advertising management only, or landing pages only?
Yes, we accept partial requests. According to your problems and wishes we can provide a single service, web advertising management alone or landing pages alone.
Can you show us more detailed case studies before we sign?
Yes. Within the limits of our confidentiality agreements we can share case studies from your industry and of your size. Please do get in touch.
Can you take over and run the advertising account we run ourselves?
Yes. We analyse the existing account in detail, propose what to improve and a new strategy, and then take over, aiming at a smooth transition and results sooner.
Can you run advertising on any channel?
Yes, we work with the major web advertising channels: search, social and affiliate. We choose the right channels for how candidates behave and run advertising that pays for itself.
Can you produce or improve our job site?
Yes. Beyond landing pages we can produce a job site that makes looking for work easy, and improve an existing site to bring more candidates in.
We would like to know about HubSpot
HubSpot is a platform that brings marketing, sales and customer service together. As a HubSpot certified partner we can support you end to end, from implementation through operation to the marketing strategy that gets the most from it.
Is there a minimum contract period?
Marketing for a recruitment business calls for a medium to long-term view, so we set a minimum contract period of three months.
Could you tell us about the pricing? Is there a set-up fee?
Pricing varies with your goals, your budget and the scope of the work. Whether there is a set-up fee depends on what you ask us to do, so we provide a quote after discussing the detail.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Why marketing for recruitment agencies delivers with us
Having supported more than 150 companies in the staffing and recruitment sector, there is a clear reason we keep producing results: we set the goal of marketing not at the number of applications but at interviews and placements, which is what the business runs on.
KPIs tied directly to business results
Where a typical agency makes cost per application the goal, we treat cost per interview and, finally, cost per placement as the measures that matter most. That maximises the return on the advertising budget and delivers marketing that contributes directly to your revenue.
The breadth to optimise across the whole
Web advertising of course, but also landing pages that raise the application rate and job sites that build a relationship with candidates: we can carry out every piece of work in one place. Rather than improving one part, we build the right strategy for the business as a whole.
Technology and current knowledge
We are versed in marketing automation, sales force automation and CRM, and analyse and improve the data from marketing through to selling as one. We make visible in data which sources produce the candidates most likely to be placed, and establish a repeatable model. We constantly take in the latest trends and technologies such as AI, and keep proposing what works.
Articles on Marketing Support for Recruitment Agencies
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