At NowVillage
We resolve the worries and the doubts you have today about
Marketing Support for SaaS.
Departments do not work together, and
meetings are not increasing
Advertising and SEO brought more leads, but the quality is low and they do not become qualified
Acquisition cost keeps rising while
lifetime value stalls
We cannot match our competitors' marketing
Our activity is scattered and improvised, and we cannot find a repeatable winning pattern
Our agency brings
no new proposals
How NowVillage solved it
A strong record of improvement
End-to-end support from strategy to execution won high-quality leads at a 30% lower cost of acquisition
- Area
- Communications
- Employees
- 100 to 499 employees
- Audience
- Nationwide
Decision-makers
- Services
provided - Consulting
Advertising management
SEO article production
Site production
- Services
- Length of engagement
- Over a year
Building an inbound marketing scheme raised revenue 164%
- Area
- HR
- Employees
- 20 to 49 employees
- Audience
- Nationwide
Decision-makers
- Services
provided - Consulting
Advertising management
- Services
- Length of engagement
- Over two years
A fast improvement cycle in advertising took them to number one for awareness in their category
- Area
- HR
- Employees
- 50 to 99 employees
- Audience
- Greater Tokyo
Decision-makers
- Services
provided - Advertising management
- Services
- Length of engagement
- Over six months
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Why clients
choose NowVillage
Management aimed at revenue and profit
What we commit to is your monthly and annual recurring revenue, and the unit economics that show the health of the business. We keep asking how every piece of activity contributes to profit in the end, and drive the marketing from the same vantage point as management. Not merely running things for you, but staying alongside you as a true partner responsible for the growth of your business.
Fluent in every method SaaS marketing needs
Beyond SEO and advertising management we hold knowledge of every method, including content marketing built on The Model, webinar strategy and marketing automation. Our strength is combining those methods optimally for your stage of business and your customers' situation, and drawing and executing a strategy optimised across the whole to maximise the compounding effect.
A marketing method that builds competitive advantage
In a crowded SaaS market, price competition alone is not survivable.
From thorough analysis of customer insight we define the value that is yours alone, and establish the positioning, the methods and the message that let you compete on a different battlefield. Winning first recall in the market, the company people name when they name the category, creates a situation in which customers keep choosing you.
Not surface technique, but marketing that cannot be imitated, building lasting competitive advantage.
What NowVillage brings
What our SaaS marketing support covers
Here is some of the work involved in our SaaS marketing support
Marketing strategy
We analyse your product, your target users and competing services in depth, and design a marketing strategy that raises annual recurring revenue and lifetime value. A strategy grounded in data sets out the path to growth.
Web advertising management
We run the web advertising that works for SaaS, on Google and Meta among others, aiming to win high-quality leads with messages that solve your audience's problems.
Landing pages
We produce landing pages that turn traffic from advertising and social media into conversions, free trial sign-ups and document requests. We design pages that convey the value of the service clearly and prompt people to act.
Owned media
We produce and build owned media carrying how to use the service, industry trends and customer stories. Offering content that helps prospects solve their problems raises the service's credibility and leads to leads.
SEO support
We support SEO so that your product's site ranks well in search engines. Comprehensive work, from technical on-site matters through high-quality content production to earning trust externally, grows organic traffic.
Marketing automation design and operation
We implement and run a marketing automation platform, building the mechanism that nurtures the leads you win. Emails are sent automatically according to each lead's behaviour, aiming to raise the rate at which they become meetings.
Designing and running nurturing
We design and run the nurturing that lifts prospects towards a meeting. Newsletters, webinars, one-to-one sessions: the right approach for each prospect's level of interest leads to a meeting.
Beyond marketing
we provide total support across sales,
CRM and customer success
Optimising sales and CRM systems
We support everything from designing the KPIs through capturing the data to analysing it. Help with migrating your sales or CRM system can be included.
Using AI
We propose how to use AI to make the work more efficient, and stay alongside you from design through to implementation
Customer service agents
We support implementing customer service agents that let customers resolve their own questions, making customer success more efficient
Support for building capability in-house
We also support bringing marketing in-house. Leaving it to professionals at first and bringing it in-house once results are steady is an option we support
NowVillage compared with
Other marketing support services
NowVillage
- Advertising agencies
- Consultancies
- Approach to support
Approach to support
Excellent
Alongside you with unit economics in view, not leads alone
Approach to support
Partial
Focused on the efficiency of advertising
Approach to support
Partial
Identify the business problem and set the strategy and the plan
- Operational skill
Operational skill
Excellent
We support you from planning the strategy to carrying it out, with experience and current knowledge
Operational skill
Good
May be stronger in some methods than others
Operational skill
Good
Typically stops at planning the strategy
- Operating setup
Operating setup
Excellent
A team dedicated to you.
To deliver the service to a high standard we limit the number of clients each team takes onOperating setup
Good
Front-line sales and the people running the work are typically separate
Operating setup
Good
Front-line sales and the people running the work are typically separate
- Cost
Cost
Good
Varies with the work
Cost
Good
Varies by agency
Cost
Partial
Consulting fees can be high
- Breadth of proposal
Breadth of proposal
Excellent
Versed in marketing as a whole, with high-quality proposals from strategy through site production and creative work to marketing automation and CRM
Breadth of proposal
Partial
May be limited to advertising only
Breadth of proposal
Partial
Varies by company
This service
How it works
Step 1
Talk to us
We ask about your current problems and your goals, and whatever else we need to make a proposal.
Step 2
Research
So that we can propose what is right for you, we research what we have heard along with the market and your users.
Step 3
Proposal
Drawing on the research and our own knowledge, we propose the plan best suited to your situation.
Step 4
Work begins
After the contract we keep you informed as we work towards results.
About our SaaS marketing support
Frequently asked questions
We only have one person in marketing. Can you still support us?
Yes, there is no need to worry. Even without a dedicated marketing person, our specialist team supports your marketing in full, lightening the load on your people while accelerating the growth of the business.
Can we ask for advertising management only, or landing pages only?
Yes, we accept partial requests. According to your problems and wishes we can provide a single service, web advertising management alone or landing pages alone.
Can you show us more detailed case studies before we sign?
Yes. Within the limits of our confidentiality agreements we can share case studies close to the size of your business and your target users. Please do get in touch.
Can you take over and improve the advertising account we run now?
Yes. We analyse the existing account in detail, propose what to improve and a new strategy, and then take over, aiming at a smooth transition and results sooner.
Can you run advertising on any channel?
Yes, we work with the major web advertising channels, including Google, Meta, LinkedIn and LINE. We choose the right channels for your audience and run advertising with a strong return.
Can you produce or improve our site as well?
Yes. Beyond landing pages we can produce the whole website for a SaaS business, and improve an existing site to draw more traffic.
Can you support implementing marketing automation and sales systems?
Yes. We support implementing marketing automation and sales force automation too, from choosing the tool through configuration to effective operation, strengthening the link between marketing and sales.
We would like to know about HubSpot
HubSpot is a platform that brings marketing, sales and customer service together. As a HubSpot certified partner we can support you end to end, from implementation through operation to the marketing strategy that gets the most from it.
Is there a minimum contract period?
SaaS marketing calls for activity over the medium to long term, so we set a minimum contract period of six months.
How often do we meet, and how do we communicate day to day?
We hold a regular meeting weekly to monthly. For day-to-day progress and anything urgent we stay in close contact by chat, email and phone.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What is SaaS marketing?
SaaS marketing differs entirely from marketing software sold outright.
The sale does not end the job; what matters is that customers keep using the product and get the most value from it.
The decisive difference from one-off sales
Where the goal of an outright sale is the order, the goal of SaaS marketing is maximising lifetime value.
That means watching not only cost per acquisition but the KPIs particular to SaaS, customer acquisition cost, churn rate and unit economics, to judge the health of the business.
The relationship with the customer truly starts once they sign. As the framework known as The Model shows, with marketing, inside sales, field sales and customer success working together, creating success for the customer calls for a consistent approach across the whole organisation.
The key is optimising across the whole. Getting results in SaaS marketing is not a matter of simply carrying out individual pieces of work such as SEO or advertising. You have to look across every stage of the AARRR model, acquisition, activation, retention, referral and revenue, and build a mechanism that functions as the growth engine of the business.
As professionals in this complex and deep field, we draw the right strategy for your stage of business and deliver growth you can repeat.
Articles on Marketing Support for SaaS
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
For our SaaS marketing support,
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