At NowVillage
We resolve the worries and the doubts you have today about
Owned Media Consulting.
Short of resource, we cannot
get from strategy to execution
Rankings and traffic grow but
do not lead to conversions
Our measurement and
improvement cycle is weak after we act
We want professional help
to get better results
The agency we use
brings no proposals
We want to bring running our owned media in-house
Why clients
choose NowVillage
An approach aimed at revenue and profit
Raising rankings and traffic alone does not grow a business. We design an owned media strategy that leads to the growth of yours.
Because NowVillage supports you consistently from strategic design through choosing the methods to running them, strategy and execution mesh, and the marketing is coherent.
Complete transparency of thinking and process
Owned media is specialised, and from outside it is not unusual to feel uneasy about what is actually being done.
At NowVillage we share everything: why we are doing this, and the analysis and reasoning behind it. We promise no black box, and to drive the project as one team with you, towards the same goal.
Where you wish, we also actively share the know-how with your own people to help bring it in-house.
Support for marketing optimised across the whole
NowVillage is a specialist in owned media and at the same time a strategist across digital marketing.
Because we are fluent in every method, advertising, social media, email, we make SEO function as the hub of your marketing rather than a disconnected activity. We draw a strategy that maximises the compounding effect of each activity, multiplying the value of your content and driving the growth of your business.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Because front-line sales and the people running the work are not separate, communication is consistent and responses are fast.
Sharing knowledge
We accumulate industry, SEO and marketing trends and knowledge internally and pass them on to our clients.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What NowVillage brings
Owned media consulting
Here is some of the work involved in our owned media consulting
Analysis
Using analytics and heatmap tools such as Google Analytics, we analyse the current problems with your owned media in detail. We examine the keywords bringing people in, how they behave and the path to conversion from several angles, and identify what to improve.
Roadmap
On the basis of that analysis we set the right roadmap towards your business goals: targets, a clear picture of the audience, the subjects and types of content, the KPIs, and the schedule for each piece of work.
On-site work
We make the technical improvements within the site that let search engines evaluate it correctly: page speed, mobile friendliness, an optimised site structure and internal linking.
Off-site work
We raise the credibility and authority of your owned media through earning external links. Creating high-quality content, encouraging it to spread on social media and building relationships with relevant external sites aims at earning links naturally.
Improving conversion
This is the work of raising the likelihood that a visitor ultimately converts, buying, enquiring or requesting materials. We optimise the landing page, improve the calls to action and simplify the forms.
Article production
We produce high-quality article content suited to your business and your audience. We handle it end to end, from keyword selection and the outline through writing by a specialist writer to proofreading, delivering articles that are valuable to the reader and strong on SEO.
White papers
We support the planning and production of white papers aimed at generating leads. A white paper bringing specialist information together helps customers solve their problems and makes an effective lead generation tool. We handle planning, design and writing in one place.
NowVillage compared with
Compared with other providers
NowVillage
- Website production companies
- Marketing support companies
- Analysis and design
Analysis and design
Excellent
Digital marketing specialists support you from planning through to operation
Analysis and design
Good
May be site-centred and weak on marketing strategy
Analysis and design
Partial
Strong on strategy but execution often depends on outside parties
- SEO work
SEO work
Excellent
UI/UX design and improvement based on user behaviour
SEO work
Good
Varies by production company
SEO work
Good
Design may be outsourced or basic
- Operating structure and ongoing support
Operating structure and ongoing support
Excellent
An experienced dedicated team supports you from design through to operation
Operating structure and ongoing support
Good
May be limited to research and improvement proposals
Operating structure and ongoing support
Good
May be limited to research and improvement proposals
- Price
Price
Good
Made to measure, according to your problems
Price
Good
Varies by company
Price
Partial
Consultation fees can be high
- Breadth of proposal
Breadth of proposal
Excellent
Comprehensive proposals grounded in strategy, including content marketing, advertising and marketing automation
Breadth of proposal
Partial
Often site production only
Breadth of proposal
Partial
Often stops at strategy proposals
About our owned media consulting
Frequently asked questions
How much does it cost?
The cost varies with your aims, your budget, the scale of the media and what you ask us to do. We set out the right plan and cost after discussing it, so please do get in touch.
How long before we see results?
Unlike advertising, owned media works over the medium to long term. Results generally begin to show within six months to a year, though this varies with the competition, the quality of the content and how often it is published. We agree the targets with you and support you steadily towards results.
Can you work in any industry?
Yes, we can work across a wide range of industries. Drawing on extensive experience in B2B, B2C, IT, staffing and services, we provide consulting suited to your market and your audience.
Can you make changes to the site as well?
Yes. Getting the most from owned media requires improvements to the UI and UX and a site structure optimised for SEO. We analyse the problems with the existing site and propose and carry out the right changes.
Can we ask you to produce content such as articles?
Yes, we handle content production too. Professional writers with SEO knowledge cover keyword selection, writing and editing. Do also ask about specialised articles, white papers and video content.
How often do you submit reports?
We submit a report once a month, bringing together the main measures, traffic, rankings, conversion rate, with analysis and improvement proposals based on the data. We can adjust the frequency and the content to suit you.
We are considering bringing it in-house in future
Yes, we actively support that. We can share know-how, hold sessions and produce manuals to build up your own people's skills. We create the roadmap to bringing it in-house together with you and stay alongside you.
Can we ask for advertising management alongside SEO?
Yes. Combining SEO with advertising brings visitors and builds awareness faster. Working the two together creates a compounding effect and maximises the results of your marketing as a whole.
What is owned media?
Owned media means a website or platform a company or organisation owns and runs as its own channel.
Unlike short-term activity such as advertising, its defining characteristic is that it is an asset: you accumulate and publish information on your own terms. A website in particular helps attract visitors through search and create contact with prospective customers, by offering content that solves their problems.
Owned media is also more than a place to publish information; it plays an important part in conveying the value of a brand. Beyond introducing products and services, offering specialist knowledge, case studies and know-how makes the case for your credibility and expertise, and builds a long-term relationship with customers. Articles and content also accumulate as an asset, letting you build a sustainable source of visitors that does not depend on advertising.
Owned media is therefore a strategic piece of marketing that supports a business from several angles: growing organic traffic through SEO, generating leads, nurturing customers, and raising brand awareness.
NowVillage's owned media production and build service delivers media that is strong on SEO and friendly to the reader. Not build it and finish, but ongoing support so that it serves the growth of your business as an asset.
Please do get in touch.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Articles on Owned Media Consulting
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
For our owned media consulting service,
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