At NowVillage
We resolve the worries and the doubts you have today about
SEO for Database-Driven Sites.
A great many pages
are not indexed
We want to grow traffic
to our database pages
Our site search behaves in a complex way and
is not convenient for users
We want professional help
to get better results
The agency we use
brings no proposals
We want to outsource it, or bring it in-house
Why clients
choose NowVillage
An approach aimed at revenue and profit
Raising rankings and traffic alone does not grow a business. We design a database SEO strategy that leads to the growth of yours.
Because NowVillage supports you consistently from strategic design through choosing the methods to running them, strategy and execution mesh, and the marketing is coherent.
Workable proposals that pay for themselves
Understanding the development effort involved and the priorities, we propose work that is actually achievable rather than wishful, with concrete requirements, so the project runs smoothly.
Support for marketing optimised across the whole
NowVillage is a specialist in SEO and at the same time a strategist across digital marketing.
Because we are fluent in every method, advertising, social media, email, we make SEO function as the hub of your marketing rather than a disconnected activity. We draw a strategy that maximises the compounding effect of each activity, multiplying the value of your content and driving the growth of your business.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Because front-line sales and the people running the work are not separate, communication is consistent and responses are fast.
Sharing knowledge
We accumulate industry, SEO and marketing trends and knowledge internally and pass them on to our clients.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What NowVillage brings
What our database SEO service covers
Here is some of the work involved in our owned media consulting
Analysis
Using analytics and heatmap tools such as Google Analytics, we analyse the current problems with your site in detail. We examine the keywords bringing people in, how they behave, conversion and the site hierarchy from several angles, and identify what to improve.
Roadmap
On the basis of that analysis we set the right roadmap towards your business goals: targets, a clear picture of the audience, the subjects and types of content, the KPIs, and the schedule for each piece of work.
On-site work
We make the technical improvements within the site that let search engines evaluate it correctly: page speed, mobile friendliness, an optimised site structure and internal linking.
Off-site work
We raise the credibility and authority of your owned media through earning external links. Creating high-quality content, encouraging it to spread on social media and building relationships with relevant external sites aims at earning links naturally.
Improving conversion
This is the work of raising the likelihood that a visitor ultimately converts, buying, enquiring or requesting materials. We improve the calls to action and simplify the forms.
Article production
We produce high-quality article content suited to your business and your audience. We handle it end to end, from keyword selection and the outline through writing by a specialist writer to proofreading, delivering articles that are valuable to the reader and strong on SEO.
White papers
We support the planning and production of white papers aimed at generating leads. A white paper bringing specialist information together helps customers solve their problems and makes an effective lead generation tool. We handle planning, design and writing in one place.
NowVillage compared with
Other providers
NowVillage
- Website production companies
- Marketing support companies
- Analysis and design
Analysis and design
Analysis and design
Analysis and design
- SEO work
SEO work
SEO work
SEO work
- Operating structure and ongoing support
Operating structure and ongoing support
Operating structure and ongoing support
Operating structure and ongoing support
- Cost
Cost
Cost
Cost
- Breadth of proposal
Breadth of proposal
Breadth of proposal
Breadth of proposal
Our SEO support for database-driven sites
How it works
Step 1
Talk to us
We ask about your current problems and your goals, and whatever else we need to make a proposal.
Step 2
Research
So that we can propose what is right for you, we research what we have heard along with the market and your users.
Step 3
Proposal
Drawing on the research and our own knowledge, we propose the plan best suited to your situation.
Step 4
Work begins
After the contract we assemble a specialist team and keep you informed as we work towards results.
About our SEO support for database-driven sites
Frequently asked questions
How does this differ from ordinary SEO?
Where ordinary SEO concentrates on improving individual pages, the key difference here is optimising the structure of the database-driven site as a whole. Rather than fixing tens or hundreds of thousands of pages one by one, we improve the structure and design of the pages the database generates, at root, to raise rankings efficiently.
Which kinds of site is this for?
Any site where a large number of pages is generated from a database: property, recruitment, travel, reviews, product comparison. It is especially effective for sites wanting to grow traffic from a wide range of long-tail terms rather than a few keywords.
How long before we see results?
It depends on the scale of the site and its current state, but results often begin to show within six months to a year. Improving the database structure at root takes time, but once the optimisation is complete a steady growth in organic traffic can be expected.
Can you make changes to the site as well?
Yes. We support you end to end, from a database structure and site design optimised for SEO through to changes to the UI and UX that take the user experience into account.
Can we ask you to produce content such as articles?
Yes. Raising the SEO effect of a database-driven site further calls for specialist article content. Adding information the database does not hold raises the standing of the site as a whole and attracts more users.
How often do you submit reports?
We submit a progress report once a month. We track the main measures, ranking changes, traffic, conversion rate, and propose improvements based on the data.
We are considering bringing it in-house in future
Yes, we actively support that. We help you do SEO yourself by sharing know-how, holding sessions for the people involved, and producing operating manuals.
Can we ask for advertising management alongside SEO?
Yes. Building a medium to long-term basis for traffic through SEO while producing short-term results through advertising maximises the effect of your marketing as a whole. Combining the two makes acquisition more strategic.
What is database SEO?
Database SEO is an approach for large sites holding a great deal of structured data: property portals, job sites, e-commerce, review sites. Working on tens of thousands to millions of detail pages, a property page, a job page, by hand is impossible.
Database SEO resolves that. Rather than touching individual pages, we optimise the page templates themselves for SEO and let the database fill them, strengthening every page semi-automatically.
We design the internal linking that maximises how efficiently the site is crawled, implement structured data so search engines understand the information, and build a dynamic setup that avoids the duplication that creeps in across pages while showing users exactly what they want. That lets you aim at ranking for an enormous number of long-tail terms (such as "Shinagawa two-bedroom rental") and maximise traffic from people with real intent to buy.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
For our SEO support for database-driven sites,
request materials or talk to us here
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