At NowVillage
We resolve the worries and the doubts you have today about
Recruitment Marketing Support.
The people we want
are not applying
We do not stand apart
from other employers
Our recruitment site does not convey
what is appealing about us
We do not know where to start
with recruitment marketing
We have no resource in-house
Our agency brings no proposals
How NowVillage solved it
A strong record of improvement
Applications and hires won through web advertising, now the lowest-cost channel
- Area
- Insurance
- Employees
- 500 to 999 employees
- Audience
- Experienced hires from within the industry
- Services
provided - Recruitment marketing strategy
Site production
Content production
Advertising management
- Services
- Length of engagement
- Over six months
More than 100 extra applications a month, building awareness and a strong candidate pool
- Area
- IT
- Employees
- 50 to 99 employees
- Audience
- Experienced hires
- Services
provided - Recruitment marketing strategy
Site production
Content production
- Services
- Length of engagement
- One year
Applications and hires won through web advertising, and the strongest recruitment in the sector
- Area
- Transport
- Employees
- 500 to 999 employees
- Audience
- Experienced hires
- Services
provided - Recruitment landing page
Advertising management
- Services
- Length of engagement
- Over three years
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Why clients
choose NowVillage
Recruitment marketing designed for you alone
We begin by digging thoroughly into the real value of working for you, through interviews with your staff and analysis of the competition. We put that distinctiveness into words and pictures as a concept and a story that resonate with the people you want, and build a strategy that holds steady across the whole of your recruitment.
Real content that lands with candidates
What candidates really want is the voices of the people doing the work. With professional interviewing and editing we turn staff's feelings and what they find rewarding into engaging interview articles and video. That conveys the real appeal of the company, prevents a mismatch after joining and raises the wish to join.
A strategic acquisition setup that ends dependence on job platforms
We do not simply build a handsome recruitment site. Combining SEO, web advertising and social media, we build the mechanism that delivers the right information to the people you want.
We optimise your job advertising spend and grow recruitment channels that become an asset of your own.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Because front-line sales and the people running the work are not separate, communication is consistent and responses are fast.
Sharing knowledge
We accumulate industry and marketing trends and knowledge internally and pass them on to our clients.
What our recruitment marketing support covers
Here is some of the work involved in our recruitment marketing support
Recruitment sites and
landing pages
Recruitment
video
Recruitment
pitch decks
Recruitment
social media
Wantedly
management
Job advertising
management
Nurturing
through LINE
Applicant tracking and
CRM implementation
Recruitment advertising
management
Beyond marketing
we provide total support across every area
Optimising the database
We support everything from designing the KPIs through capturing the data to analysing it. Help with migrating your sales or CRM system can be included.
Using AI
We propose how to use AI to make the work more efficient, and stay alongside you from design through to implementation
Support for building capability in-house
We also support bringing marketing in-house. Leaving it to professionals at first and bringing it in-house once results are steady is an option we support
NowVillage compared with
Other recruitment marketing support services
NowVillage
- Advertising agencies
- Consultancies
- Approach to support
Approach to support
Excellent
Alongside you, with solving the recruitment problem and building the candidate pool as the goal
Approach to support
Partial
Focused on the efficiency of advertising
Approach to support
Partial
Completing the website is the goal
- Scope of support
Scope of support
Excellent
We understand what candidates are like and support you from planning the marketing strategy through to carrying it out
Scope of support
Good
May be stronger in some methods than others
Scope of support
Partial
May be limited to the website
- Operating setup
Operating setup
Excellent
A team dedicated to you.
To deliver the service to a high standard we limit the number of clients each team takes onOperating setup
Good
Front-line sales and the people running the work are typically separate
Operating setup
Good
Front-line sales and the people running the work are typically separate
- Cost
Cost
Good
Varies with the work
Cost
Good
Varies by agency
Cost
Partial
Varies by company
- Breadth of proposal
Breadth of proposal
Excellent
Versed in marketing as a whole, with high-quality proposals from strategy through site production and creative work to marketing automation and CRM
Breadth of proposal
Partial
May be limited to advertising only
Breadth of proposal
Partial
May be limited to the website
Our recruitment marketing support service
How it works
Step 1
Talk to us
We ask about your current problems and your goals, and whatever else we need to make a proposal.
Step 2
Research
So that we can propose what is right for you, we research what we have heard along with the market and your users.
Step 3
Proposal
Drawing on the research and our own knowledge, we propose the plan best suited to your situation.
Step 4
Work begins
After the contract we keep you informed as we work towards results.
About our recruitment marketing support
Frequently asked questions
We only have one person on recruitment. Can you still support us?
There is no need to worry. We hear from many companies where one person handles recruitment and cannot keep up. Our specialist team takes on the planning and running of recruitment marketing, lightening the load and leading the work to success.
Can you interview and photograph our staff too?
Yes. To convey the atmosphere of your company and raise candidates' wish to join, professionals handle interview articles with your staff and photography of the office and people at work. That lets us produce content that is real and appealing.
Can you handle both graduate and experienced hiring?
Yes, both. Graduate and experienced hiring differ in the audience and in what should be emphasised. We propose and carry out the right recruitment marketing strategy for each.
Can you help us fill a recruitment briefing?
Yes. We support attendance at recruitment briefings using web advertising, social media and your own site, encouraging more candidates to join through an announcement strategy matched to the audience.
Can you help us launch recruitment owned media?
Yes. We support you end to end, from planning owned media that conveys what is appealing about your company through content production to running it. That increases contact with high-quality candidates interested in you.
Can you run advertising on any channel?
Yes, we work with the major web advertising channels, including Google, Indeed and social. We choose the right channels for how candidates behave and run advertising that pays for itself.
We are considering bringing it in-house in future.
Yes, we actively support that. We help you run recruitment smoothly yourself by sharing recruitment marketing know-how, holding sessions for the people involved, and producing operating manuals.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What is recruitment marketing?
Recruitment marketing differs from waiting for applications: it uses marketing thinking and methods strategically to win the people a company wants.
It treats the company as a product and the candidate as a customer. First it defines clearly what the ideal candidate looks like. It then analyses what information that person wants, and publishes the value and appeal of working for you continuously through every point of contact: the recruitment site, social media, events.
That makes it possible to reach people not yet actively considering a move, and to build a relationship with them over time.
Not treating an application as the goal, but looking through to how someone performs and stays after joining, and building a relationship where company and candidate genuinely want each other. That is what recruitment marketing is.
The advantages and disadvantages of commissioning recruitment marketing
Recruitment is one of the most important things a company does for its future. But asking HR and recruitment staff to take on marketing outside their field is a heavy burden. Commissioning specialists is an effective way to strengthen recruitment considerably, and understanding both sides is the key to success.
Advantages
The greatest benefit is being able to use specialist marketing knowledge straight away: recruitment branding, content production, digital advertising. That lets you put out an appealing message that resonates with candidates and stands apart from other employers.
You are also freed from time-consuming work such as strategy and content production, so recruiters can concentrate on interviews and talking to candidates. And an objective outside view helps you rediscover the appeal you take for granted, and establish your own value in the recruitment market.
Disadvantages
Naturally, there is a cost. But it is important to see it as an investment in meeting excellent people in future, set against job advertising that does not work and the high fees of recruitment agencies.
Close communication is also essential, so that the invisible value of your principles and your culture is deeply understood. You need to choose carefully a partner you can trust, one who will put your thinking into words accurately and work with you towards successful recruitment.
Articles on Recruitment Marketing Support
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
For our recruitment marketing support,
request materials or talk to us here
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