At NowVillage
We resolve the worries and the doubts you have today about
Marketing Support for Renovation.
We depend on directory sites and
our margins are thin
We spend on advertising but
the enquiries are poor quality
Our open days and events
draw nobody
With many competitors,
our design and our strengths do not come across
We rely on individual salespeople's skill and
have no organised way of winning customers
We cannot follow up past clients, so
referrals and repeat work do not come
Why clients
choose NowVillage
Management aimed at revenue and profit
The goal is to move away from high-commission directory sites and scattergun advertising, and establish channels of your own with healthy margins.
Keeping your gross margin and average order value constantly in view, we build and run the acquisition model that makes the business healthier.
Fluent in every marketing method
We know every method that produces results in the renovation sector: web advertising of course, content SEO that turns completed projects into assets, room tour video, Instagram and Pinterest, and newsletters and LINE that deepen the customer relationship.
We combine the right methods for your situation and draw a strategy optimised across the whole.
A marketing method that builds competitive advantage
Who people choose for an expensive renovation comes down, in the end, to trust. We stay close to customers' worries and questions, and give weight to branding that conveys your philosophy of building homes and your care over design. That builds lasting advantage without falling into price competition.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Because front-line sales and the people running the work are not separate, communication is consistent and responses are fast.
Sharing knowledge
We accumulate industry and marketing trends and knowledge internally and pass them on to our clients.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What NowVillage brings
What our marketing support for renovation businesses covers
Here is some of the work involved in our marketing support for renovation businesses
Marketing strategy
We analyse your strengths, your target customers and the competition in depth, and design the right marketing strategy for producing enquiries and orders. A strategy grounded in data builds the foundation for steady acquisition and growth.
Web advertising management
We run web advertising matched to your target customers, on Google and Meta among others. Fine targeting by area, age and interests delivers advertising that pays for itself and attracts high-quality prospects.
Landing pages
We produce landing pages that turn traffic from advertising into conversions, document requests and bookings for a consultation. We design pages with a high conversion rate that resolve people's worries and raise their hopes for the project.
Content on completed projects
We produce content that conveys what is appealing about renovation: completed projects, customer voices, blog articles. Our specialist team visits sites and conducts interviews, raising credibility with content that is real and persuasive.
SEO support
We support SEO so that your site ranks well in search engines. Comprehensive work, from technical on-site matters to content that answers customers' concerns, grows organic traffic.
Marketing automation and sales system design and operation
We implement marketing automation and sales force automation, holding prospects' information in one place and building a setup that makes selling more efficient, so the process from enquiry to order runs smoothly.
Designing and running nurturing
We design and run the nurturing that raises a prospect's intent step by step after an enquiry, using email newsletters and online consultations to lead them towards an order.
Beyond marketing
we provide total support across sales,
CRM and customer success
Optimising sales and CRM systems
Support for managing customers and making deal progress visible
Using AI
We propose how to use AI to make the work more efficient, and stay alongside you from design through to implementation
Customer service agents
We support implementing customer service agents that let customers resolve their own questions, making customer success more efficient
Support for building capability in-house
We also support bringing marketing in-house. Leaving it to professionals at first and bringing it in-house once results are steady is an option we support
NowVillage compared with
Other marketing support services
NowVillage
- Advertising agencies
- Consultancies
- Approach to support
Approach to support
Excellent
Alongside you, with maximising the profit of the business as the goal
Approach to support
Partial
Mainly winning enquiries through advertising
Approach to support
Partial
The website is the goal
- Operational skill
Operational skill
Excellent
We support you from planning the strategy to carrying it out, with experience and current knowledge
Operational skill
Good
May be stronger in some methods than others
Operational skill
Good
Knowledge of advertising and SEO may be limited
- Operating setup
Operating setup
Excellent
A team dedicated to you.
To deliver the service to a high standard we limit the number of clients each team takes onOperating setup
Good
Front-line sales and the people running the work are typically separate
Operating setup
Good
Support after launch is limited
- Cost
Cost
Good
Varies with the work
Cost
Good
Varies by agency
Cost
Partial
Consulting fees can be high
- Breadth of proposal
Breadth of proposal
Excellent
Versed in marketing as a whole, with high-quality proposals from strategy through site production and creative work to marketing automation and CRM
Breadth of proposal
Partial
May be limited to advertising only
Breadth of proposal
Partial
May be limited to the website
Our marketing support for renovation businesses
How it works
Step 1
Talk to us
We ask about your current problems and your goals, and whatever else we need to make a proposal.
Step 2
Research
So that we can propose what is right for you, we research what we have heard along with the market and your users.
Step 3
Proposal
Drawing on the research and our own knowledge, we propose the plan best suited to your situation.
Step 4
Work begins
After the contract we keep you informed as we work towards results.
About our marketing support for renovation businesses
Frequently asked questions
We only have one person in marketing. Can you still support us?
Yes, there is no need to worry. Even without a dedicated marketing person, our specialist team supports your marketing in full, so you can concentrate on the renovation business.
Can we ask for advertising management only, or landing pages only?
Yes, we accept partial requests. According to your problems and wishes we can provide a single service, web advertising management alone or landing pages alone.
Can you show us more detailed case studies before we sign?
Yes. Within the limits of our confidentiality agreements we can share case studies close to the size of your business, your area and the kind of renovation you do. Please do get in touch.
Can you take over and improve the advertising account we run now?
Yes. We analyse the existing account in detail, propose what to improve and a new strategy, and then take over, aiming at a smooth transition and results sooner.
Can you run advertising on any channel?
Yes, we work with the major web advertising channels, including Google, Yahoo! and Meta. We choose the right channels for how your target customers behave and run advertising that pays for itself.
Can you produce or improve our site as well?
Yes. Beyond landing pages we can produce the whole website for a renovation business, and improve an existing site to bring more enquiries in.
Can you support implementing marketing automation and sales systems?
Yes. We support implementing marketing automation and sales force automation too, from choosing the tool through configuration to effective operation, making the process from first contact to order more efficient.
We would like to know about HubSpot
HubSpot is a platform that brings marketing, sales and customer service together. As a HubSpot certified partner we can support you end to end, from implementation through operation to the marketing strategy that gets the most from it.
Is there a minimum contract period?
Marketing for a renovation business calls for a medium to long-term view, so we set a minimum contract period of three months.
How often do we meet, and how do we communicate day to day?
We hold a regular meeting weekly to monthly. For day-to-day progress and anything urgent we stay in close contact by chat, email and phone.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What is renovation marketing?
Renovation marketing differs entirely from marketing that sells a product. What matters is staying alongside a major life decision the customer takes over months, sometimes years, and building a lasting relationship of trust.
The goal is not a short-term contract but being chosen as the partner who will realise the life the customer wants. That calls for a consistent brand experience designed into every point of contact, the website, social media, open days, and for conveying your credibility and expertise continuously.
The key is how far you can improve the measures that show the depth of the customer relationship: average order value, and rates of referral and repeat work.
The advantages and disadvantages of commissioning renovation marketing
For a local builder or design practice, doing specialist marketing in-house is a heavy burden. Asking outside specialists is an effective way to accelerate growth, and understanding both sides is the key to success.
Advantages
The greatest benefit is being able to use know-how and proven patterns particular to the renovation sector straight away. You are also freed from specialist, time-consuming work, producing content on completed projects, running social media, optimising advertising, so you can concentrate on design and site management. And an outside view helps you rediscover what is appealing and distinctive about your practice, and build a trusted brand that stands apart from the competition.
Disadvantages
Naturally, there is a cost. But it is important to see it as an investment, set against dependence on high-commission directory sites and the hidden staff cost of running it yourself without results. Close communication is also essential, so that your principles and your care over design are deeply understood. Which specialist you choose as a partner largely decides whether the project succeeds.
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
For our marketing support for renovation businesses,
request materials or talk to us here
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