SERVICE

Two pillars worked backwards from results, answering to revenue and profit. We choose the move that works hardest and stay alongside you until the work can be run in-house.

Trusted by 500+ companies

帝人パーソルキャリアアイティメディアGOオルガノアデコRelicビズメイツネオキャリアLIFULL中村屋メイテックネクストTD SYNNEXキズキ学情WACULティアックツクイスタッフGMOコネクトセレブリックスナックエンワールド・ジャパンmanebi北海道大学アルバイトタイムスBBIX
NTTデータルウィーブ渋谷スクランブルスクエアタイミーカオナビQQEnglishアズスタッフオールアバウト山形パナソニックヒューマンリソシアクリーク・アンド・リバー社ビースタイルHDポート新田ゼラチンジェイックメンタルヘルステクノロジーズCPAエクセレントパートナーズLoco PartnersペイロールKoala JPJOCDNアットキャド電脳交通アーキ・ジャパンKOMPEITOiDAチャリ・ロトBREXA Next

Industry

By industry

We design the shortest route to results around the way each industry actually works.

Marketing that holds a competitive edge

OWNED DATA MARKETING

Owned Data Marketing is an approach proposed by Now Village Co., Ltd. It analyses the data a company already owns — customer attributes, deal history, enquiry content and more, generated directly by marketing, sales and customer success — and feeds it back into marketing and sales activity. The result is a competitive edge that is specific to your own company, a personalised approach, and maximised revenue.

Marketing
Sales
Customer Success / Delivery

CRM

Collecting and analysing data

Examples of data use

Behavioural data → understanding what customers are interested inCustomer feedback → catching churn risk early

How Owned Data Marketing works

Working across marketing, sales and customer success, we analyse the structured and unstructured data held in CRM / SFA / MA and feed it back into what we do.

Step 01

Research and analysis

3C / SWOT analysis and competitor researchUnderstanding how your operation worksReviewing internal data and establishing the current stateSetting KPIsBuilding the marketing strategy

Step 02

Planning

Designing the programmeAgreeing measures and scheduleDefining what each deliverable must achieve

Step 03

Execution and improvement

Tracking progressReporting and improvingQuality control of deliverables

Step 04

Analysis and feedback

Analysing MA / SFA / CRM dataChecking KPIsComparing against the marketing programmeProposing the next moves

The data sitting unused in your systems, and the data you collect but never store, is information only your company holds. Rather than simply holding it, why not build a marketing method that gives you a lasting competitive edge?

Contact

Talk to us
about your plans.