At NowVillage
We resolve the worries and the doubts you have today about
Marketing Automation Implementation and Build.
With no mechanism for nurturing leads, we leave them alone
All we can send is the same
newsletter to everybody
We cannot tell
which prospects are promising
Our marketing activity, seminars,
exhibitions and the rest, is
scattered and disconnected
Data does not flow properly to our sales and CRM systems, so
the data is split apart
We cannot judge which
marketing automation tool
suits our business
What NowVillage brings
Marketing Automation Implementation and Build
All of it, solved
Effect
- Nurturing prospects to a plan
- Automating marketing work and raising productivity
- Personalised communication
- Higher-quality leads passed to sales
- Getting the most value from your content
- Preventing lost opportunities
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What NowVillage brings
Examples of our marketing automation build and implementation support
We make it to measure, according to your problems and goals
Requirements
We discuss your business goals and your current marketing problems in depth, and make clear what you want to achieve with marketing automation. We then define the features needed and the direction of any customisation.
Initial configuration and setup
We carry out the initial configuration of the marketing automation tool and build the environment to suit your work.
Scenario and process design
We design the scenarios and processes that send emails and vary the content automatically, based on each customer's behaviour and attributes. That makes communication tailored to the individual possible.
Data migration and cleansing
We support migrating the customer data scattered across existing spreadsheets and other systems into the new platform accurately and smoothly. Cleansing to resolve duplicates and gaps can be included.
Integration with other systems, and API development
We connect the platform to your other systems, your existing sales system, accounting software and website. We carry out API development where needed, pursuing automation and efficiency.
Reports and dashboards
We build reports and dashboards that make the results of your marketing visible, so management and the team can see the position in real time.
Operating rules
We set the operating rules that let the platform be used smoothly across the company. Clear rules about who enters what data and when help it take hold.
Manuals
We produce manuals covering how to use the platform and the operating rules, so even a new member of staff can start using it smoothly.
Marketing automation tools we work with:
Examples of what it does
Marketing automation tools we work with has a great many features.
Here are some of them.
Lead management and scoring
Email and drip campaigns
Scenario design
Behaviour tracking
Forms and campaign management
Reporting and measurement
NowVillage compared with
Other marketing automation implementation support
NowVillage
- Marketing automation resellers
- Consultancies
- Understanding of the technology and the tools
Understanding of the technology and the tools
Excellent
Versed not only in marketing automation but in sales force automation and CRM
Understanding of the technology and the tools
Good
Varies by company
Understanding of the technology and the tools
Partial
Understanding of the tools may be limited
- Improvement proposals
Improvement proposals
Excellent
Proposals grounded in the tool's characteristics, how it is configured and how it is run
Improvement proposals
Good
Varies by company
Improvement proposals
Good
Proposals on the detail may be difficult
- Price
Price
Good
Made to measure, at the going rate
Price
Good
Often sold as a package
Price
Partial
Consultation fees can be high
- Scope
Scope
Excellent
Changes with your requirements and problems.
We can work beyond CRM as wellScope
Partial
May be limited to the package's scope, or to sales force automation only
Scope
Partial
Anything beyond consultation may be difficult
- Breadth of proposal
Breadth of proposal
Excellent
We work across marketing automation, sales force automation, customer support and AI
Breadth of proposal
Partial
Generally stops at CRM
Breadth of proposal
Good
Varies by company
NowVillage is
a HubSpot certified
Diamond Partner
Among HubSpot partners in Japan,
one of the four at Diamond level or above
(as of October 2026).
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Why clients
choose NowVillage
Marketing automation specialists alongside you
NowVillage is a HubSpot certified Diamond Partner with marketing experience across more than 500 companies, versed in every product including marketing and marketing automation.
Professional implementation leads draw on that experience and specialist knowledge to build an environment in which you can work towards marketing results.
Operational design with results in view
We do not treat configuring the features as the goal. The final aim is business results, higher revenue and high-quality meetings. To that end we sharpen your picture of the customer and define personas and the customer journey. Working back from there, we design the operation that leads directly to results, lead scoring, nurturing scenarios and the rest.
Flexible design, made to measure
There is no single right answer that fits every company. Through thorough discussion we come to understand your particular business model and marketing processes deeply.
On that basis we propose a flexible design optimised for your situation, including fields designed for you, integration with other systems, and scoring logic of your own.
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
How Marketing Automation Implementation and Build works
Discovery
We discuss your sales problems and aims, and make clear the goal the platform should serve.
Research and proposal
We research and plan around what we have heard, and propose the plan best suited to you.
↓ Work begins ↓
Requirements
We define the requirements and design the ideal way of using the platform to maximise results.
Design and build
We implement the designed process in the platform, building an environment that is easy for your people to use and that leads to results.
Data migration and integration
We migrate your existing customer data safely and accurately, and set up integration with other systems and applications.
Training for the people using it
We run practical training for your marketing people, to help the tool take hold smoothly.
Go live and embedding
We stay alongside you regularly after go-live, answering questions and proposing improvements based on the data.
About our marketing automation build and implementation support
Frequently asked questions
We do not really understand marketing automation.
Marketing automation is a tool that automates winning and nurturing prospects.
Sales force automation exists to make selling more efficient, and is used for managing deals among other things. Customer relationship management is for building and maintaining the relationship with customers, and is used in support teams too.Is there any point adopting it if we have few leads?
Yes. Even at a stage with few prospects, marketing automation delivers the right information according to each person's interests and behaviour, making nurturing more efficient and raising intent to buy.
What content should we prepare for the implementation?
Using marketing automation effectively needs content that interests customers: white papers, seminar materials, case studies, blog articles. We are glad to advise on planning and producing that content too.
We do not know which marketing automation tool to choose.
There is no need to worry. We propose the right plan for the size of your business, your aims and your budget.
We are worried our people will not be able to use it.
We support you properly through to the platform taking hold, so there is no need to worry. Through manuals, training and individual support we help the people on the ground start using it smoothly.
Can you integrate with other systems, such as our sales system or accounting software?
Yes, we support integration with a range of other systems you already use, including sales systems, accounting software and your website.
Can we switch from another provider?
Yes. Even where you currently use another provider's platform, we support a smooth move to the new one, including migrating your existing data.
What support do you provide after implementation?
After implementation we continue to provide advice and technical support on running the platform. Where needed we also propose improvements to the setup and help analyse the reports.
Can you run it for us as well as implement it?
Yes, we can provide a consistent service to suit your needs, from implementation support through to running it day to day.
Can we ask for sales force automation and CRM together?
Yes, implementation and operation of sales force automation and CRM can be included. That delivers consistent customer management from marketing through to selling.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What is marketing automation?
Marketing automation is the collective name for the mechanisms and tools that automate and streamline the whole run of marketing activity, from winning prospects through nurturing them to creating meetings.
It gathers and analyses behavioural data, site visits, document requests, email opens, and automatically takes the right approach according to the level of interest. A first-time visitor might receive an email introducing the service, while a prospect who has viewed a particular page several times receives an invitation to a meeting: activity personalised to behaviour.
It also lets you select the hot leads most likely to become meetings before passing them to sales, which raises sales efficiency.
Marketing automation is not merely an email tool; it is a platform that combines lead nurturing, scoring, segmented delivery and reporting to optimise the whole of your marketing strategically. Adoption is growing, led by B2B companies, and it is drawing attention as an essential tool for producing strong results with limited resource.
With NowVillage's marketing automation build and implementation support we cover the whole of it, from defining the requirements and building the platform through scenario design to running and improving it. We put a setup that leads directly to sales results in place quickly, and maximise the benefit of the implementation.
The advantages and disadvantages of marketing automation
The first advantage is being able to automate lead nurturing. You can send emails and offer content at the right moment according to behavioural data, developing prospects into warm leads before they reach sales.
Because the effect of each activity can be seen in numbers, improvement based on data is possible. It also brings sales and marketing closer together, which can improve both the rate at which leads become meetings and the rate at which they close.
There are disadvantages.
The initial configuration and scenario design are complex, and adopting it without a strategy can leave you with nothing more than a tool that sends emails automatically. Beyond the licence fee you also need resource to produce content, and it can take time to show a return.
NowVillage's marketing automation build and implementation support takes on strategy, build and operation comprehensively, resolving the problems that come with implementation and delivering marketing that genuinely produces results.
Points to watch in running marketing automation
There are several things to watch in using marketing automation well.
First, be clear about why you are adopting it. Whether the aim is to strengthen lead generation or to nurture existing customers changes the scenario design considerably.
Content design is also essential, and easily forgotten. However well the automation is built, without emails, white papers and case studies that land with customers there will be no result.
Working with sales matters too. Scored leads passed to sales are lost opportunities if the handover process is not in place.
After implementation you need to keep a cycle of improvement based on data running, reviewing the scoring criteria and the scenarios regularly.
Our build and implementation support covers requirements, basic configuration, the build, content production and improvement proposals in one place, resolving the state of we adopted the tool but see no results.
Articles on Marketing Automation Implementation and Build
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