At NowVillage
We resolve the worries and the doubts you have today about
White Paper Production.
We do not know what subject
to produce one on
We made one and
nobody downloads it
People download it but
it leads to no meetings
We have no resource in-house
to write or design it
Setting out specialist material clearly
is difficult
We do not know how to use it
once it is made
Why clients
choose NowVillage
Strategy worked back from the purpose
The purpose of a white paper is not to collect downloads. We work back from the goal beyond that: winning prospects and meetings. We analyse the audience's thinking thoroughly and propose a subject and structure that both solve their problem and build interest in your company, leading directly to results.
Content of your own that lands with readers
A download means little if the content is ordinary; it moves nobody and is soon forgotten.
From competitor analysis and an understanding of the audience, NowVillage brings out what is distinctive about you and finds the winning angle that builds your advantage.
Not production alone: support for winning and using leads
Producing the white paper is not the end.
We can support how it is used afterwards, proposing the structure of the landing page that maximises downloads and the email scenarios that nurture the leads you win.
Connecting it to a marketing automation platform, we stay alongside you in building the mechanism that lifts prospects into warm meetings.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Because front-line sales and the people running the work are not separate, communication is consistent and responses are fast.
Landing page optimisation
The page people land on also matters to the result. We support improving the landing page too.
Support for building capability in-house
We also support bringing white paper production in-house. Leaving it to professionals at first and bringing it in-house once results are steady is an option we support.
NowVillage compared with
Other providers
NowVillage
- Production companies
- Marketing support companies
- Design
Design
Excellent
Working back from the marketing goal, we connect the scenario and the content
Design
Good
Varies by company
Design
Partial
Varies by company
- Content quality
Content quality
Good
Quality that raises reader engagement, in line with the strategy and the purpose
Content quality
Good
Design to a high standard
Content quality
Good
Varies by company
- Operating setup
Operating setup
Excellent
A contact dedicated to you supports design, production direction and improvement
Operating setup
Good
Front-line sales and the people running the work are typically separate
Operating setup
Good
Front-line sales and the people running the work are typically separate
- Breadth of proposal
Breadth of proposal
Excellent
Beyond white papers, high-quality proposals across marketing strategy, site production, creative work, marketing automation and CRM
Breadth of proposal
Partial
May be limited to producing the white paper
Breadth of proposal
Partial
Varies by company
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
About our white paper production service
Frequently asked questions
How many pages will it be?
It depends on the subject and the purpose, but 10 to 20 pages is the usual guide. We propose the right structure and length, taking in how much ground to cover and how easy it is to read.
What do we need to prepare?
Before we start we discuss the purpose of the white paper, the readers it is for and the message you want to convey. Having related material to hand, existing documents, data, internal manuals, makes the work go more smoothly.
How long does it take?
It depends on the plan, but a month and a half to two months is the usual guide. We allow enough time for discovery, planning, writing, design and proofreading to guarantee the quality. Where you are in a hurry, please do ask.
Can we ask you to produce sales material as well?
Yes. Drawing on what we learn from the white paper, we also produce presentation material and brochures for use in sales meetings.
Can you produce the download landing page too?
Yes. Maximising downloads requires an appealing, clear landing page. Producing the white paper and the page together builds a persuasive path to winning leads.
Can you help us adopt an email or marketing automation tool?
Yes. To nurture the leads the white paper wins, we also support adopting email and marketing automation tools, from choosing the tool through configuration to scenario design, leading to meetings and orders.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
For our white paper production service,
request materials or talk to us here
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