At NowVillage
We resolve the worries and the doubts you have today about
B2B Website Design and Build.
We want to build a B2B site that delivers results
We have no structure in place
to run a B2B site
Strategy and KPIs are
not properly designed
We cannot generate steady leads
without relying on ad spend
We lack the know-how
for content SEO
We simply publish articles and see no results
Why clients
choose NowVillage
Direction by digital marketing specialists
Experienced digital marketing specialists take charge of overall direction, supporting you from strategy through to content design.
We go beyond production, driving the project with acquisition and results in view, to deliver a B2B site that supports the growth of your business.
SEO and customer experience together
We build in SEO while designing an experience that is comfortable and free of friction for visitors.
Beyond raising search rankings, delivering the information visitors want in a way that is easy to grasp builds a B2B site that delivers results, in leads and in trust.
Design and support with operation in mind
We design on the assumption that the site will be run after launch, putting in place a structure that makes updates and improvements straightforward.
We also support the operating phase with improvement proposals and data analysis. Running alongside you in both production and operation, we support media that keeps delivering results over the long term.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Each project has a dedicated contact who stays with it from planning through to operation. Close communication gives you a structure you can rely on.
Site analysis and form improvement
Based on access and user behaviour analysis, we propose improvements to the site and its forms. Designing paths that lead to results supports a higher conversion rate.
Expertise beyond B2B sites
We handle a wide range of web production, including corporate and recruitment sites. We draw on broad knowledge to support your media and digital strategy.
Support for building capability in-house
For companies wanting their own operating structure, we support bringing CMS operation and content production in-house, helping establish a sustainable foundation.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
NowVillage compared with
Other providers
NowVillage
- Website production companies
- Marketing support companies
- Strategic design
Strategic design
Excellent
Digital marketing specialists support you from planning through to operation
Strategic design
Good
May be site-centred and weak on marketing strategy
Strategic design
Partial
Strong on strategy but execution often depends on outside parties
- SEO and content optimisation
SEO and content optimisation
Excellent
Continuous improvement that balances SEO with the reader's experience
SEO and content optimisation
Good
Often little knowledge of SEO
SEO and content optimisation
Good
May offer strategy only, not production or operation
- Design and information architecture
Design and information architecture
Excellent
UI/UX design and improvement based on user behaviour
Design and information architecture
Good
Varies by production company
Design and information architecture
Good
Design may be outsourced or basic
- Operating structure and ongoing support
Operating structure and ongoing support
Excellent
An experienced dedicated team supports you from design through to operation
Operating structure and ongoing support
Good
Typically ends at delivery of the build
Operating structure and ongoing support
Partial
Often does not extend to operation
- Breadth of proposal
Breadth of proposal
Excellent
Comprehensive proposals grounded in strategy, including content marketing, advertising and marketing automation
Breadth of proposal
Partial
Often site production only
Breadth of proposal
Partial
Often stops at strategy proposals
We handle websites of every kind
Owned media
Corporate sites
Service sites
LP
Recruitment sites
E-commerce sites
Membership sites
We build on a wide range of content management systems
How B2B Website Design and Build works
Discovery
We listen carefully to your problems and aims, and agree the results and direction to work towards.
Research
We research competitors, the market and user behaviour, laying the groundwork for strategic design.
Requirements
We make the features and structure concrete, and set out what is needed to achieve the aim.
Site design
We design the information architecture and the paths through the site, giving it a structure that is easy to use.
Design
We create a design suited to your brand and audience, delivering the right UI and UX.
Build
Working from the design and architecture, we build to a high standard and with room to extend.
Staging
We check behaviour and display, identify issues and fix them.
Launch
After a final check we publish to the live environment and begin operation.
About our B2B site production and build service
Frequently asked questions
Can we consult you from the planning and content strategy stage?
Yes, of course. Building a B2B site begins with clarifying your strengths and your customers' problems. We think through with you a content strategy that resonates with the decision-makers and staff at your target companies, and the design of the site as a whole, to build a site that leads to meetings and leads.
How far does your SEO work extend?
At the production stage we work thoroughly on the fundamentals of on-site SEO: a site structure search engines evaluate well, the right choice of keywords, and optimised HTML tags.
Can we ask for design only?
Yes. Where you already have the structure and the content, we accept requests for design alone. We produce professional design that raises your brand image and the credibility of your business.
Which content management systems do you work with?
We mainly recommend WordPress, but we can work with a range of systems including Movable Type and HubSpot CMS, according to your requirements and aims. We build a setup that lets you edit things such as news and case studies easily yourself.
How long does it take from starting production to launch?
It depends on the scale and features of the site, but two to three months is the usual guide. By communicating closely with you and working efficiently, we can accommodate your preferred schedule flexibly.
Can we ask you to produce the content as well?
Yes. Professionals produce every kind of content a site needs: practical articles that solve the problems of the staff involved, case study interviews, and text that raises the company's credibility.
Can we request changes at the staging stage?
Yes. At the staging stage we ask you for a final check. At that point we make changes, such as minor text edits and image replacements, until you are satisfied.
Will you support operation and improvement after launch?
Yes. A website starts when it launches. We also provide operational support to maximise its effect, including post-launch analysis, improvement proposals and content updates.
Can we ask for ongoing SEO improvement and marketing as well?
Yes. After launch we can propose a combination of B2B marketing activity, including ongoing SEO improvement, web advertising and email newsletters.
Can you produce sites other than B2B sites?
Yes. We produce a wide range of sites to suit your aims, including landing pages, recruitment sites, owned media and e-commerce sites.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What is a B2B site?
A B2B site is a website built so that one business can introduce and provide products and services to another. Unlike consumer e-commerce or brand sites, its defining characteristic is that it is designed for transactions and sales conversations with corporate customers and business partners.
On a B2B site it is important to present your services, case studies and the strengths of your solution clearly. Visitors are often the people considering a purchase or an implementation, and they want concrete, practical information: price, the implementation process, the support on offer. For that reason a B2B site is judged not only on the information it publishes but on how well it is designed to generate leads, through document requests and enquiries.
A B2B site also complements sales activity. Now that gathering information online is the norm, a company's first impression depends heavily on its website. Publishing credible content and case studies lets you build trust with prospective customers before a salesperson ever makes contact.
Combined with SEO and marketing automation, a B2B site goes beyond a company brochure to become a strategic marketing foundation that continuously generates and nurtures prospects.
At NowVillage we draw on extensive experience and on our own know-how in running a B2B site to help you build one that delivers results.
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
NowVillage is
a HubSpot certified
Diamond Partner
Among HubSpot partners in Japan,
one of the four at Diamond level or above
(as of October 2026).
For our B2B site production and build service,
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