What is HubSpot?
An integrated platform connecting marketing, sales, content management and customer service, used by more than 268,000 companies in over 135 countries.
Built on a CRM that holds customer information and behaviour, it supports growth across the board: marketing automation centred on inbound lead generation, sales automation that handles tasks and repetitive work, and optimising the production and running of websites and content.
At NowVillage
We resolve the worries and the doubts you have today about
HubSpot Implementation and Build.
We want to know whether HubSpot
suits our business
We want to adopt HubSpot but
have nobody in IT
We are unsure the build will go well
We are unsure it will take hold once adopted
We do not know, or are unsure,
whether we can migrate from our existing system
We want to share and use data
across the whole company in HubSpot
Leave adopting and building
HubSpot
to NowVillage
We have adopted and built HubSpot
for companies across many industries,
supporting the growth of their businesses.
SaaS
IT and media
Manufacturing
Consulting
Staffing and recruitment
Education
Real estate
Infrastructure
EC
Buying and reselling
and more
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Products, features and what they do
HubSpot CRM is the customer relationship management tool at the heart of the HubSpot platform, and is free to start using.
It holds information on your customers and their companies in one place and records the history of every interaction. Because each Hub works on top of that CRM data, customer information is never split between departments, and the customer experience stays consistent.
Main features used
- Contacts
- Companies
- Deals
- Tasks
- Activity timeline
- Lists
- Reports and dashboards
- External systems and connected apps
Marketing Hub is a complete marketing tool covering everything from winning prospects through nurturing them to analysis.
Attract people with blogs and landing pages, and capture leads with forms. Build the relationship through email and social media, and reach people at the right moment with automation. The results of each activity can be made visible and analysed on dashboards, allowing improvement based on data.
Main features used
- Email marketing
- Scenarios and workflows
- Advertising integration
- CTA
- Tracking code
- Scoring
- Reports and dashboards
- External systems and connected apps
Sales Hub is a sales force automation tool that makes selling more efficient and maximises results.
It covers what sales needs: managing deal progress, automating tasks, tracking email, forecasting revenue. Fully connected to the CRM, it lets you approach customers precisely on the basis of their information, and supports the shift to a sales organisation that works scientifically from data.
Main features used
- Deal pipeline
- Meetings
- Documents
- Sequences
- Workflows
- Forecasting
- Reports and dashboards
- External systems and connected apps
Service Hub is a tool that makes customer service work more efficient, including handling enquiries and after-sales support.
It includes tickets to manage enquiries in one place, a knowledge base for building an FAQ site, and customer satisfaction surveys. It enables fast, high-quality customer handling and contributes to higher satisfaction and repeat business.
Main features used
- Tickets
- Shared inbox
- Knowledge base
- Chatbots
- Surveys
- Customer portal
- Reports and dashboards
- External systems and connected apps
Content Hub is a content management tool for producing, managing and analysing high-quality content in one place, including websites, blogs and landing pages. Pages can be created intuitively, and SEO advice is built in.
It tracks customer behaviour so you can analyse which content leads to results, letting you build media with strong drawing power around your content.
Main features used
- Websites
- Landing pages
- Blogs
- Membership sites
- A/B testing
- SEO analysis
- Content remix
- External systems and connected apps
Data Hub, formerly Operations Hub, connects data between different applications and automates complex internal processes.
It cleanses customer data and keeps it current, keeping data consistent across departments. Removing inefficient manual work and optimising operations company-wide raises the productivity of the whole organisation.
Main features used
- Data sync
- Data quality automation
- Process automation
- Datasets
- External systems and connected apps
Commerce Hub makes commercial work more efficient, including creating invoices and quotes, issuing payment links and managing subscriptions.
Connected to the CRM, it automates billing based on customer data. It handles payment tracking smoothly and greatly reduces the burden of billing and collection in a B2B business.
Main features used
- Payment links
- Quotes
- Invoices
- Subscription management
- Payment processing
- Transactions
- Revenue reporting
- External systems and connected apps
Breeze is the name for the set of AI features built into the HubSpot platform as a whole.
AI supports work across marketing, sales and service, drafting blog articles, suggesting email subject lines, enriching CRM data automatically, generating draft answers to customer enquiries, raising productivity dramatically.
Main features used
- Support for using the CRM
- Content creation
- Data enrichment
- Data analysis
- Data cleansing
- Customer service agents
- Conversation intelligence
- Reporting
- Workflows
Why clients
choose NowVillage
A top-tier certified partner
who knows HubSpot inside outNowVillage is a HubSpot certified Diamond Partner.
We are versed in every product, from Marketing Hub through Sales Hub to Content Hub, and propose the right overall design across departments.
We also research and publish the latest developments through a dedicated HubSpot media site, and that depth of knowledge and experience takes you to success by the shortest route.
From building it to making it deliver
The goal is not to build HubSpot but to get results with it.
Beyond the initial design and build, we support the embedding that lets your people genuinely use the tool.
We also maximise the use of the AI features (Breeze) and stay alongside you as a long-term partner in growth, with your productivity in view.
Technical strength extending to development, to build the right answer
We also handle requirements specific to your business that configuring the standard features cannot solve.
With the technical strength to take on advanced development such as custom objects and API integration, we deliver connections to your existing systems and specialised data management. The result is a bespoke HubSpot environment that fits your business exactly and is genuinely valuable.
NowVillage compared with
Other HubSpot implementation support
NowVillage
- Small and mid-sized consultancies
- Large consultancies
- Perspective on strategy and design
Perspective on strategy and design
Excellent
Design that takes account of business growth and your existing operations
Perspective on strategy and design
Partial
Centred on installing features
Perspective on strategy and design
Partial
May cover the build only, not the design
- Implementation and build support
Implementation and build support
Excellent
We can explain the features and do the build, with briefings for your people included
Implementation and build support
Good
May cover instruction on the features only, not the build
Implementation and build support
Good
Varies by company
- Technical strength and room to extend
Technical strength and room to extend
Excellent
We handle API integration and development
Technical strength and room to extend
Good
Configuration of standard features only
Technical strength and room to extend
Good
Configuration of standard features only
- Support structure
Support structure
Excellent
A team dedicated to you, supporting design, build and embedding in one place
Support structure
Good
Varies by company
Support structure
Good
Varies by company
- Breadth of proposal
Breadth of proposal
Excellent
Beyond implementing and building HubSpot, we can support operation and propose connected AI use and marketing strategy and activity
Breadth of proposal
Partial
May be limited to instruction only
Breadth of proposal
Partial
May be limited to instruction only
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
How HubSpot Implementation and Build works
Discovery
We discuss in depth what your business does, the problems you face now, and your future business goals.
Planning
Working from what we have heard, we plan how HubSpot can be designed and used to contribute to the growth of your business.
HubSpot
design and buildWe design the information architecture and the paths through, building a structure that is easy to use.
Data migration and
system integrationWe migrate the data scattered across the spreadsheets, sales and CRM systems and core systems you use today into HubSpot, safely and accurately.
Testing
After the build and the data migration we test and tune ready for go-live.
Training
We run training and instruction for both users and administrators, to support use of HubSpot and help it take hold.
Embedding and
operational supportAfter go-live we monitor how it is being used through regular meetings and propose improvements based on the data.
About our HubSpot implementation and build support
Frequently asked questions
We do not know which Hub to adopt.
HubSpot has six main products, including Marketing Hub, Sales Hub and Service Hub. We discuss your business aims, your problems and where you are now, and propose the right combination.
We are not sure whether HubSpot suits our industry or our size.
HubSpot is used from small companies to large enterprises, and across many industries. The features and the plan can be customised flexibly to your industry and the size of your business. We have extensive experience of implementations, so we can propose the way of using it best suited to you.
How does it differ from other tools such as Salesforce?
HubSpot's greatest strength is that marketing, sales and customer service are all integrated. That makes working across departments smooth and brings customer management into one place.
Can you run it for us after implementation as well as implement it?
Yes. Beyond implementing and building the tool we support the growth of your business continuously, running it day to day, measuring effect and proposing improvements.
How long does implementation take?
It depends on the scale and the content, but three to six months is the usual guide. We propose the right schedule for your situation.
Can you migrate data from the spreadsheets or other sales and CRM systems we use now?
Yes. We migrate data safely into HubSpot from the spreadsheets or other sales and CRM systems you use today, supporting a smooth migration whatever the format of your data. Data cleansing can be included.
What do we need to prepare for the implementation?
Being clear first about what you want to achieve with HubSpot makes everything that follows smoother. Even without a concrete aim, our consultants will set the goals together with you through discussion, so there is no need to worry.
We are worried our people will not be able to use it.
After implementation we hold briefings and workshops so the people on the ground can use it straight away. We also have support in place to answer questions quickly while it is in use.
Can you integrate with our existing core systems and accounting software?
Yes. Using APIs and integration tools we support connections to your existing core systems, accounting software and the like. That makes data flow smoothly between departments and raises efficiency.
Our security standards are strict. Can you check against them as well?
Yes. We support checking and confirming HubSpot's security settings and how it is run against your security standards in advance, so you can use it with confidence.
Does your fee include the HubSpot licence?
No. Our service fee does not include the HubSpot licence. The licence is paid directly to HubSpot.
Can we get a more concrete proposal before signing?
Yes. In a meeting we discuss your current situation, your problems and your aims in detail, and produce a concrete proposal including the right way to use HubSpot and a roadmap after implementation. Please do get in touch.
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
Our HubSpot media site and extension apps
Marketing Spot, the HubSpot media site we run, covers everything from the basics to the latest developments, in articles and video.
We also build apps that extend what HubSpot does. Please do get in touch.
For our HubSpot implementation and build support,
request materials or talk to us here
Please use the form below to request materials or to talk to us.
We will be in touch within two business days.
Loading the form. If it does not appear, please get in touch from thecontact page.