At NowVillage
We resolve the worries and the doubts you have today about
Owned Media Design and Build.
We want to build owned media that delivers results
We have no structure in place
to run owned media
Strategy and KPIs are
not properly designed
We cannot generate steady leads
without relying on ad spend
We lack the know-how
for content SEO
We simply publish articles and
see no results
Why clients
choose NowVillage
Direction by digital marketing specialists
Experienced digital marketing specialists take charge of overall direction, supporting you from strategy through to content design.
We go beyond production, driving the project with acquisition and results in view, to deliver owned media that supports the growth of your business.
SEO and customer experience together
We build in SEO while designing an experience that is comfortable and free of friction for visitors.
Beyond raising search rankings, delivering the information visitors want in a way that is easy to grasp builds media that delivers results, in leads and in trust.
Design and support with operation in mind
We design on the assumption that the site will be run after launch, putting in place a structure that makes updates and improvements straightforward.
We also support the operating phase with improvement proposals and data analysis. Running alongside you in both production and operation, we support media that keeps delivering results over the long term.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Each project has a dedicated contact who stays with it from planning through to operation. Close communication gives you a structure you can rely on.
Site analysis and form improvement
Based on access and user behaviour analysis, we propose improvements to the site and its forms. Designing paths that lead to results supports a higher conversion rate.
Expertise beyond owned media
We handle a wide range of web production, including corporate and recruitment sites. We draw on broad knowledge to support your media and digital strategy.
Support for building capability in-house
For companies wanting their own operating structure, we support bringing CMS operation and content production in-house, helping establish a sustainable foundation.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
NowVillage compared with
Other providers
NowVillage
- Website production companies
- Marketing support companies
- Strategic design
Strategic design
Excellent
Digital marketing specialists support you from planning through to operation
Strategic design
Good
May be site-centred and weak on marketing strategy
Strategic design
Partial
Strong on strategy but execution often depends on outside parties
- SEO and content optimisation
SEO and content optimisation
Excellent
Continuous improvement that balances SEO with the reader's experience
SEO and content optimisation
Good
Often little knowledge of SEO
SEO and content optimisation
Good
Often little knowledge of SEO
- Design and information architecture
Design and information architecture
Excellent
UI/UX design and improvement based on user behaviour
Design and information architecture
Good
Varies by production company
Design and information architecture
Good
Design may be outsourced or basic
- Operating structure and ongoing support
Operating structure and ongoing support
Excellent
An experienced dedicated team supports you from design through to operation
Operating structure and ongoing support
Good
Typically ends at delivery of the build
Operating structure and ongoing support
Partial
Often does not extend to operation
- Breadth of proposal
Breadth of proposal
Excellent
Comprehensive proposals grounded in strategy, including content marketing, advertising and marketing automation
Breadth of proposal
Partial
Often site production only
Breadth of proposal
Partial
Often stops at strategy proposals
We handle websites of every kind
Owned media
Corporate sites
Service sites
LP
Recruitment sites
E-commerce sites
Membership sites
We build on a wide range of content management systems
How Owned Media Design and Build works
Discovery
We listen carefully to your problems and aims, and agree the results and direction to work towards.
Research
We research competitors, the market and user behaviour, laying the groundwork for strategic design.
Requirements
We make the features and structure concrete, and set out what is needed to achieve the aim.
Site design
We design the information architecture and the paths through the site, giving it a structure that is easy to use.
Design
We create a design suited to your brand and audience, delivering the right UI and UX.
Build
Working from the design and architecture, we build to a high standard and with room to extend.
Staging
We check behaviour and display, identify issues and fix them.
Launch
After a final check we publish to the live environment and begin operation.
About our owned media production and build service
Frequently asked questions
Can we consult you from the planning and content strategy stage?
Yes, of course. With owned media, being clear about the aim of the business and the audience matters most of all. Our specialist team thinks through the content strategy, the subjects that will resonate with readers, and the design of the site as a whole with you, and sets out the path to success.
How far does your SEO work extend?
At the production stage we work thoroughly on the fundamentals of on-site SEO: a site structure search engines evaluate well, keyword selection, optimised HTML tags. That aims at growing organic traffic from the moment the site launches.
Can we ask for design only?
Yes. Where you already have the structure and the content, we accept requests for design alone. We produce design that raises your brand image and the engagement of your readers.
Which content management systems do you work with?
We can work with a range of systems, including WordPress and HubSpot CMS. We build with ease of use in mind, so that publishing a blog article is straightforward.
How long does it take from starting production to launch?
It depends on the scale and features of the media, but two to three months is the usual guide. By communicating closely with you and working efficiently, we can accommodate your preferred schedule flexibly.
Can we ask you to produce the content as well?
Yes. Our specialist writers produce content of every kind: articles that solve readers' problems, white papers that raise your standing as a specialist, video content that deepens understanding of your service.
Can we request changes at the staging stage?
Yes. At the staging stage we ask you for a final check. At that point we make changes, such as minor text edits and image replacements, until you are satisfied.
Will you support operation and improvement after launch?
Yes. At the staging stage we ask you for a final check. At that point we make changes, such as minor text edits and image replacements, until you are satisfied.
Can we ask for ongoing SEO improvement and marketing as well?
Yes. Growing a media property requires continuous improvement. After launch we can propose a combination of wider marketing activity, including ongoing SEO improvement, web advertising management, social media and email newsletters.
Can you produce sites other than owned media?
Yes. We produce a wide range of sites to suit your aims, including corporate sites, landing pages, e-commerce sites and recruitment sites.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What is owned media?
Owned media means a website or platform a company or organisation owns and runs as its own channel.
Unlike short-term activity such as advertising, its defining characteristic is that it is an asset: you accumulate and publish information on your own terms. A website in particular helps attract visitors through search and create contact with prospective customers, by offering content that solves their problems.
Owned media is also more than a place to publish information; it plays an important part in conveying the value of a brand. Beyond introducing products and services, offering specialist knowledge, case studies and know-how makes the case for your credibility and expertise, and builds a long-term relationship with customers. Articles and content also accumulate as an asset, letting you build a sustainable source of visitors that does not depend on advertising.
Owned media is therefore a strategic piece of marketing that supports a business from several angles: growing organic traffic through SEO, generating leads, nurturing customers, and raising brand awareness.
NowVillage's owned media production and build service delivers media that is strong on SEO and friendly to the reader. Not build it and finish, but ongoing support so that it serves the growth of your business as an asset.
Please do get in touch.
What clients say
about working with NowVillage
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
For our owned media production and build service,
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