At NowVillage
We resolve the worries and the doubts you have today about
Marketing Support for Education and Schools.
Web advertising does not pay for itself and
brings no document requests
or trial bookings
We rely on leaflets and word of mouth, and
cannot recruit students
through the web
Our website is dated and
does not convey what is
appealing or strong about us
Competitors are beating us
We do not know where to start, and
have no resource either
Our agency brings no proposals
How NowVillage solved it
A strong record of improvement
Cost per acquisition down 30%, with steady acquisition from new channels
- Area
- Specialist school
- Employees
- 1,000 or more employees
- Audience
- Nationwide
20s to early 30s
- Services
provided - Advertising management
- Services
- Length of engagement
- Over a year
Steady acquisition across several channels
- Area
- Tutoring school
- Employees
- 100 to 499 employees
- Audience
- Nationwide
Aged 20 to 39
- Services
provided - Advertising management
- Services
- Length of engagement
- Over two years
Support in launching acquisition through digital marketing
- Area
- Specialist school
- Employees
- 20 to 49 employees
- Audience
- Nationwide
Aged 18 to 39
- Services
provided - Advertising management
Landing page optimisation
- Services
- Length of engagement
- Over six months
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Why clients
choose NowVillage
Expertise and proven know-how specific to education and training
We are marketing specialists in education: tutoring schools, lessons and courses, professional qualifications. We understand the seasonality and trends of the sector and what students and parents are thinking, and support your growth with the winning patterns drawn from many successful projects.
Student recruitment made visible, with a cycle of improvement based on data
We make the whole process visible in data: how many enquiries came from which advertising, and what proportion enrolled. That moves you away from running on instinct and into a cycle of optimising the advertising budget and improving the work, repeatedly, on data.
The path designed from awareness through to a trial booking and enrolment
Simply collecting traffic means nothing. We design and build a complete acquisition setup that leads people who discover you through the website or social media naturally into a trial lesson or a consultation, and on to enrolment.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Because front-line sales and the people running the work are not separate, communication is consistent and responses are fast.
Sharing knowledge
We accumulate industry and marketing trends and knowledge internally and pass them on to our clients.
What NowVillage brings
What our marketing support for education and training covers
Here is some of the work involved in our marketing support for education and training
Marketing strategy
We analyse your business and what makes your school distinctive, the students you want and the competition in detail, and design the right marketing strategy. A logical strategy grounded in data solves the problems with recruiting students at root.
Web advertising management
We run web advertising of many kinds, on Google, Yahoo! and social platforms. We choose the right channels for the age and interests of your audience and manage them to maximise the return, attracting high-quality prospects.
Landing pages
We run web advertising of many kinds, on Google, Yahoo! and social platforms. We choose the right channels for the age and interests of your audience and manage them to maximise the return, attracting high-quality prospects.
Owned media
We produce and build owned media carrying columns that solve the problems students and parents face and articles conveying your approach to teaching. Over the medium to long term it brings steady organic traffic and raises your brand image.
SEO support
We support SEO so that your site ranks well in search engines. Comprehensive work, from technical on-site matters through high-quality content production to earning external links, grows organic traffic.
Marketing automation design and operation
We implement and run a marketing automation platform, holding prospects' information in one place and building a setup that nurtures them automatically. Delivering the right information for each person's level of interest raises the rate at which they enrol.
Designing and running nurturing
We design and run the nurturing that lifts prospects into students, combining email newsletters, a LINE official account and one-to-one consultations to raise their wish to enrol.
Beyond marketing
we provide total support across every area
Optimising sales and CRM systems
We support everything from designing the KPIs through capturing the data to analysing it. Help with migrating your sales or CRM system can be included.
Using AI
We propose how to use AI to make the work more efficient, and stay alongside you from design through to implementation
Support for building capability in-house
We also support bringing marketing in-house. Leaving it to professionals at first and bringing it in-house once results are steady is an option we support
NowVillage compared with
Other marketing support services
NowVillage
- Advertising agencies
- Consultancies
- Approach to support
Approach to support
Excellent
Alongside you, with solving the business problem and winning patients as the goal
Approach to support
Partial
Focused on the efficiency of advertising
Approach to support
Partial
Identify the business problem and set the strategy and the plan
- Operational skill
Operational skill
Excellent
Versed in digital marketing across the education sector
Operational skill
Good
May be stronger in some methods than others
Operational skill
Good
Typically stops at planning the strategy
- Operating setup
Operating setup
Excellent
A team dedicated to you.
To deliver the service to a high standard we limit the number of clients each team takes onOperating setup
Good
Front-line sales and the people running the work are typically separate
Operating setup
Good
Front-line sales and the people running the work are typically separate
- Cost
Cost
Good
Varies with the work
Cost
Good
Varies by agency
Cost
Good
Consulting fees can be high
- Breadth of proposal
Breadth of proposal
Excellent
Versed in marketing as a whole, with high-quality proposals from strategy through site production and creative work to marketing automation and CRM
Breadth of proposal
Partial
May be limited to advertising only
Breadth of proposal
Partial
Varies by company
Our marketing support for education and training
How it works
Step 1
Talk to us
We ask about your current problems and your goals, and whatever else we need to make a proposal.
Step 2
Research
So that we can propose what is right for you, we research what we have heard along with the market and your users.
Step 3
Proposal
Drawing on the research and our own knowledge, we propose the plan best suited to your situation.
Step 4
Go live
After the contract we keep you informed as we work towards results.
About our marketing support for education and training
Frequently asked questions
We have nobody responsible for marketing. Can we still ask you?
Yes, there is no need to worry. Even without a dedicated marketing person, our specialist team supports your marketing in full.
Can we ask for advertising management only, or landing pages only?
Yes, we accept partial requests. According to your problems and wishes we can provide a single service, web advertising management alone or landing pages alone.
Can you show us more detailed case studies before we sign?
Yes. Within the limits of our confidentiality agreements we can share case studies close to the size and field of your school. Please do get in touch.
Can you take over and run the advertising account we run now?
Yes. We analyse the existing account in detail, propose what to improve and a new strategy, and then take over, aiming at a smooth transition and results sooner.
Can you run advertising on any channel?
Yes, we work with the major web advertising channels, including Google, Yahoo!, Meta and LINE. We choose the right channels for your audience and run the advertising effectively.
Can you produce or improve our site as well?
Yes. Beyond landing pages we can produce the whole website for a school, and improve an existing site to bring more students in.
Is there a minimum contract period?
Results take time, so we set a minimum contract period of three months.
How often do we meet, and how do we communicate day to day?
It depends on the scale and content of the project, but we hold a regular meeting weekly to monthly. For day-to-day progress and anything urgent we stay in close contact by chat, email and phone.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What is marketing for education and training?
Marketing for a school is not merely about collecting students. It is the whole of the strategic work of conveying your principles and your particular value to future students and their parents, having them understand it deeply, and being chosen, this is where I want to learn, where I want my child to learn.
Parents and students each come with their own hopes and worries: can I leave my child here with confidence, will I enjoy this and grow. Understanding that thinking deeply, and putting out a consistent message across every point of contact, the website, social media, reviews, trial lessons and open days, builds trust and a sense of connection.
In a local market with many competitors, making your distinctiveness clear and winning first recall (for coding classes, people name you) matters. So does building a long-term relationship of trust with students and parents, and with it a stable foundation for the school. That is what marketing for education and training is.
The advantages and disadvantages of commissioning it
Amid the daily business of teaching and running the school, doing specialist marketing in-house is a heavy burden. Asking outside specialists is an effective option for keeping a school stable and growing.
Advantages
The greatest benefit is being able to use the know-how of specialists who know the seasonality and the proven patterns of the education sector straight away.
You are also freed from specialist, time-consuming work, updating the website, running advertising, posting on social media, so the head and the teachers can concentrate on what matters: the quality of teaching and talking to students. And an objective view helps you rediscover what is appealing and valuable about your school, and set out clearly the reason people should choose you.
Disadvantages
Naturally, there is a cost. But it is important to see it as a lasting investment in meeting future students, set against leaflets that achieve little and high-commission directory sites.
Close communication is also essential, so that your principles and your approach to teaching are deeply understood. Choosing carefully a partner you can trust, one that understands education well, is the key to a successful project.
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
For our marketing support for education and training,
request materials or talk to us here
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