At NowVillage
We resolve the worries and the doubts you have today about
Patient Acquisition Marketing for Clinics.
Our web advertising does not pay
for itself
We depend on directory sites
to bring patients in
Bookings from new patients
are not growing through our website
Our strengths and our expertise
are not coming across
We do not know
where to start
Our agency brings no proposals
How NowVillage solved it
A strong record of improvement
New patients per month up 135%, with steady acquisition in a highly competitive area
- Area
- Psychosomatic medicine and mental health clinic
- Employees
- 1 to 19 employees
- Audience
- People able to attend a clinic at a major station in Tokyo
Men and women, 20s to 50s
- Services
provided - Advertising management
Landing page improvement
- Services
- Length of engagement
- Over a year
Patient acquisition brought in-house.
Monthly media spend cut by one million yen while monthly procedures rose 150%
- Area
- Day surgery
- Employees
- 20 to 49 employees
- Audience
- People able to attend a clinic near their nearest station
Mainly older people; men and women aged 20 and over
- Services
provided - Advertising management
Support for building capability in-house
- Services
- Length of engagement
- Over a year
Steady acquisition through the right approach
- Area
- Psychosomatic medicine and mental health clinic
- Employees
- 20 to 49 employees
- Audience
- People able to attend a clinic at a major station in Tokyo
Men and women, 20s to 50s
- Services
provided - Advertising management
Landing page improvement
- Services
- Length of engagement
- Over six months
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Why clients
choose NowVillage
A winning strategy that observes the medical advertising guidelines
We know the rules of the sector, the medical advertising guidelines above all. Observing them is a given. On that basis we express your expertise and your commitment to treatment in words and a story that reach patients, and draw a strategy that establishes your advantage online.
Branding that builds trust and reassurance
What finally decides a patient's choice of clinic is trust and reassurance. We turn the doctor's background and commitment, the approach to treatment, the atmosphere of the clinic and the character of the staff into content, and publish it through the website and social media. That resolves the anxiety people feel before visiting and builds a following for your clinic.
Marketing executed as the director's right hand
In place of a director and staff busy with patients, a team of marketing specialists acts as your right hand and carries out the work.
Web advertising, SEO, content production, social media and data analysis, all in one place, so the director can concentrate on treating patients.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Because front-line sales and the people running the work are not separate, communication is consistent and responses are fast.
Sharing knowledge
We accumulate industry and marketing trends and knowledge internally and pass them on to our clients.
What NowVillage brings
What our marketing support for clinics covers
Here is some of the work involved in our marketing support for clinics
Marketing strategy
We analyse your specialties, your target patients and competing clinics in detail, and design the right marketing strategy for reaching your patient targets. Making clear what information patients want sets out the path to effective acquisition.
Web advertising management
We run web advertising on Google, Yahoo! and elsewhere. We choose the right channels for your patients' age, location and interests, and attract high-quality prospective patients with advertising that pays for itself.
Landing pages
We produce landing pages that turn traffic from advertising and search into visits and bookings. Design that conveys the expertise of your treatment and the credibility of the clinic reassures patients and raises their willingness to come.
Owned media
We produce and build owned media carrying columns on your expertise and the director's commitment, and articles explaining conditions. Over the medium to long term it reaches prospective patients and raises the clinic's brand image.
SEO support
We support SEO so that your clinic's site ranks well in search engines. Comprehensive work, from technical on-site matters through content that solves patients' problems to earning trust externally, grows organic traffic.
Marketing automation design and operation
We implement and run a marketing automation platform, holding prospective patients' information in one place and building a setup that delivers the right information automatically. Communication is matched to each person's level of interest, encouraging a visit.
Designing and running nurturing
We design and run the nurturing that raises a prospective patient's willingness to visit, using email newsletters and a LINE official account among other means to build trust.
Beyond marketing
we provide total support across sales,
CRM and customer success
Optimising sales and CRM systems
We support everything from designing the KPIs through capturing the data to analysing it. Help with migrating your sales or CRM system can be included.
Using AI
We propose how to use AI to make the work more efficient, and stay alongside you from design through to implementation
Support for building capability in-house
We also support bringing marketing in-house. Leaving it to professionals at first and bringing it in-house once results are steady is an option we support
NowVillage compared with
Other marketing support services
NowVillage
- Advertising agencies
- Consultancies
- Approach to support
Approach to support
Excellent
Alongside you, with solving the business problem and winning patients as the goal
Approach to support
Partial
Focused on the efficiency of advertising
Approach to support
Partial
Identify the business problem and set the strategy and the plan
- Operational skill
Operational skill
Excellent
We understand what is particular to healthcare, and support you from planning the marketing strategy through to carrying it out
Operational skill
Good
May be stronger in some methods than others
Operational skill
Good
Typically stops at planning the strategy
- Operating setup
Operating setup
Excellent
A team dedicated to you.
To deliver the service to a high standard we limit the number of clients each team takes onOperating setup
Good
Front-line sales and the people running the work are typically separate
Operating setup
Good
Front-line sales and the people running the work are typically separate
- Cost
Cost
Good
Varies with the work
Cost
Good
Varies by agency
Cost
Partial
Consulting fees can be high
- Breadth of proposal
Breadth of proposal
Excellent
Versed in marketing as a whole, with high-quality proposals from strategy through site production and creative work to marketing automation and CRM
Breadth of proposal
Partial
May be limited to advertising only
Breadth of proposal
Partial
Varies by company
Our marketing support for clinics
How it works
Step 1
Talk to us
We ask about your current problems and your goals, and whatever else we need to make a proposal.
Step 2
Research
So that we can propose what is right for you, we research what we have heard along with the market and your users.
Step 3
Proposal
Drawing on the research and our own knowledge, we propose the plan best suited to your situation.
Step 4
Go live
After the contract we keep you informed as we work towards results.
About our marketing support for clinics
Frequently asked questions
We have nobody responsible for marketing. Can we still ask you?
Yes, there is no need to worry. Our specialist team supports your clinic's marketing in full, so you can concentrate on the clinic's work while patient acquisition proceeds smoothly.
Can we ask for advertising management only, or landing pages only?
Yes, we accept partial requests. According to your problems and wishes we can provide a single service, web advertising management alone or landing pages alone.
Is it all right if we do not know the medical advertising guidelines well?
Yes, there is no need to worry. The guidelines require specialist knowledge, so our specialists produce effective advertising and content while observing the current guidelines. You can proceed with confidence, avoiding legal risk.
Can you show us more detailed case studies before we sign?
Yes. Within the limits of our confidentiality agreements we can share case studies close to your specialty and the size of your clinic. Please do get in touch.
Can you take over and improve the advertising account we run now?
Yes. We analyse the existing account in detail, propose what to improve and a new strategy, and then take over, aiming at a smooth transition and results sooner.
Can you run advertising on any channel?
Yes, we work with every web advertising channel, including Google, Yahoo!, Meta and LINE. We choose the right channels for how your patients behave and run advertising that pays for itself.
Can you produce or improve our site as well?
Yes. Beyond landing pages we can produce the whole website for a clinic, and improve an existing site to bring more patients in.
Is there a minimum contract period?
Results take time, so we set a minimum contract period of six months.
How often do we meet, and how do we communicate day to day?
We hold a regular meeting weekly to monthly. For day-to-day progress and anything urgent we stay in close contact by chat, email and phone.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What is clinic marketing?
Clinic marketing is not merely about increasing patient numbers. It is the work of meeting the patients who share your principles and your expertise, and building a lasting relationship of trust with them.
The goal is not short-term new patient numbers but improving the measures that show the health of the practice as a whole: repeat rates, referral rates, and the ability to recruit staff. For that it matters to put out a consistent message at every point of contact, the website, social media, reviews, and to win first recall, so that in this area, people think of your clinic.
The advantages and disadvantages of commissioning clinic marketing
With directors and staff fully occupied by daily practice, marketing, which calls for specialist knowledge, is a heavy burden. Asking outside specialists is an effective option for keeping a practice stable and growing.
Advantages
The greatest benefit is being able to run an effective strategy while observing the medical advertising guidelines. You avoid the risk of breaching the rules, and are freed from specialist work such as updating the website and managing advertising, so directors and staff can concentrate on treating patients. Your strengths and expertise can also be analysed from an objective viewpoint, letting you build the brand that makes yours the clinic people choose locally, to a plan.
Disadvantages
Naturally, there is a cost. It is important to see it as an investment in stable management, set against directory site fees and inefficient advertising spend. Close communication is also essential, so that your approach to treatment and your expertise are deeply understood. Choosing carefully a partner you can trust, one that understands healthcare well, is the key to a successful project.
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
For our marketing support for clinics,
request materials or talk to us here
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