At NowVillage
We resolve the worries and the doubts you have today about
X Advertising Management.
Our X advertising
is not delivering
We lack the resource
to run X advertising
We have little knowledge
of X advertising in-house
We do not know whether
our current delivery is optimal
The agency we use
brings no proposals
We are unhappy with communication
with front-line sales
How NowVillage solved it
A strong recordof improvement
A B2B SaaS company
A B2B SaaS company
After NowVillage took over, cost per lead fell 50% and the number of high-quality leads rose 200%
A B2C staffing company
A B2C staffing company
Changes to the campaign structure and the creative cut cost per acquisition 25% while keeping lead quality.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What NowVillage brings
What our X advertising management service covers
Here is some of the work involved in our X advertising management service
Setting up the account
We create the X advertising account that everything runs on. We handle all the initial setup essential to running advertising smoothly, including payment details and Google Analytics.
An existing account can be used instead.Setting up measurement tags
We set up the pixel that measures results accurately, enquiries, purchases and so on, and the events that capture conversion data.
Building the right campaigns and ad groups
We organise the creative by user segment and behaviour and build the right campaigns and ad groups. A tidy account structure raises the relevance of the advertising, which improves quality scores and keeps spend down.
Designing, setting up and improving the creative
We produce and set up the creative, the images, video and text that catch the eye. We then keep improving it as we go, to get better results.
Adjusting bid strategy and bids
We control the bid strategy to optimise impressions, clicks and conversions, managing it so that a limited budget produces the greatest effect.
Measuring form drop-off
We analyse what happens after the click, to prevent people abandoning the enquiry or purchase form. Measuring which fields slow people down lets us propose form improvements and maximise the conversion rate.
Weekly and monthly reports
We regularly submit clear reports, weekly and monthly, on delivery and results. Beyond the numbers we include our reading of the results and a concrete action plan for improvement in the months ahead.
NowVillage compared with
Other X advertising management services
NowVillage
- Advertising agencies
- Consultancies
- Strength in advertising management
Strength in advertising management
Excellent
A dedicated professional with both an improvement rate and a retention rate above 90%
Strength in advertising management
Good
Varies by agency
Strength in advertising management
Partial
Skills in advertising management may be limited
- Reporting
Reporting
Excellent
Weekly reports as well as monthly
Reporting
Good
Reporting
Good
- Operating setup
Operating setup
Excellent
A team dedicated to you.
To deliver the service to a high standard we limit the number of clients each team takes onOperating setup
Good
Front-line sales and the people running the work are typically separate
Operating setup
Good
Front-line sales and the people running the work are typically separate
- The account used
The account used
Excellent
Run on the client's account
(the client owns it)The account used
Partial
Run on the agency's account
(the agency owns it)The account used
Partial
Run on the agency's account
(the agency owns it)
- Cost
Cost
Good
The usual management fee is 20% of media spend
(subject to a minimum)Cost
Good
Varies by agency
Cost
Partial
Consulting fees can be high
- Breadth of proposal
Breadth of proposal
Excellent
High-quality proposals beyond advertising: marketing strategy, site production, creative work, marketing automation and CRM
Breadth of proposal
Partial
May be limited to advertising only
Breadth of proposal
Partial
Varies by company
Channels we can run
Google ads
Yahoo! ads
Bing ads
Facebook ads
Instagram ads
YouTube ads
X ads
LINE ads
TikTok ads
Pinterest ads
and many other advertising channels.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Why clients
choose NowVillage
Management aimed at revenue and profit
NowVillage's X advertising management does not aim merely at traffic or leads; the goal is maximising revenue and profit in the end. We take in your business model, your margins and your customer value, and build a strategy that gives weight to return (return on ad spend and cost per acquisition). With regular data analysis and improvement proposals we contribute not only to short-term results but to building a long-term basis for revenue. Not as the person who runs your ads, but as your marketing partner, pursuing revenue and profit with you.
Retention and improvement rates both above 90%
NowVillage's X advertising management has a strong record: both contract retention and improvement rates above 90%. We believe that comes from thorough, continuous data analysis and improvement proposals, not merely running the ads.
Monthly reports set out the result measures (conversions, cost per acquisition, return on ad spend) and the detailed data clearly, and we act quickly on what will improve them.
Because results show in a visible form, clients trust us over the long term. There is no set and forget in our advertising management, and that constant drive to better the result is why clients keep choosing us.
Experience across many industries, and a deep body of knowledge
NowVillage has supported X advertising for a wide range of clients, whatever the industry or the size of the company.
Because we understand the commercial conventions and user behaviour of each industry, we can plan the right strategy for producing results quickly.
We have also accumulated a deep body of knowledge from past work and successful projects, and have built an internal ecosystem that actively applies it to new projects.
That lets us create effective creative from the earliest stage. Knowledge honed across many industries is what maximises the effect of your advertising.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Because front-line sales and the people running the work are not separate, communication is consistent and responses are fast.
Landing page optimisation
Getting results from advertising needs both skill in running it and a high-quality landing page. We support improving the landing page too.
We can run more than X advertising
Beyond X we can work broadly across display and social advertising.
Support for building capability in-house
We also support bringing advertising management in-house. Leaving it to professionals at first and bringing it in-house once results are steady is an option we support.
Our X advertising management service
How it works
Step 1
Talk to us
We ask about your current problems and your goals, and whatever else we need to make a proposal.
Step 2
Research
So that we can propose what is right for you, we research what we have heard along with the market and your users.
Step 3
Proposal
Drawing on the research and our own knowledge, we propose the plan best suited to your situation.
Step 4
Go live
After the contract we prepare the advertising and begin. We keep you informed as we work towards results.
About our X advertising management service
Frequently asked questions
Is there a minimum media spend?
We set no minimum. But because a certain volume of data is needed to get results, we recommend starting from around 300,000 yen a month. We propose the right plan for your business goals and budget, so please do get in touch.
Do you work with Facebook, YouTube and other platforms?
Yes, we work with the major social platforms, including Facebook, Instagram, YouTube, LINE and TikTok. We choose and run the right platform for your audience and your aims.
How long before we see results?
It depends on the product and the competition, but results often settle around three months after starting. We focus the first month on optimising the account and gathering data, then repeat analysis and improvement through months two and three, gradually raising the return.
Can you work in any industry?
Yes, we have extensive experience across many industries, in both B2B and B2C. Even in an industry new to us, we plan the right advertising strategy for your business through thorough discussion and research into the market and the competition.
Can you run our existing advertising account?
Yes. In fact past delivery data is a valuable asset, so we would ask you to share access to the existing account, and we analyse the current problems, propose improvements and run it from there.
How often do you submit reports?
As standard there is a weekly report for progress and a detailed monthly report. We report the content at a regular meeting, sharing not only the numbers but our reading of them and an action plan for improvement in the months ahead.
Can you run advertising to a landing page we have made ourselves?
Yes, of course. But results depend heavily on the quality of the landing page. We therefore look at it before starting and may propose improvements to raise the conversion rate where needed.
Can we deal with the person running our advertising directly?
Yes. We regard communication with you as the most important thing. From day-to-day exchanges to regular meetings, the person actually running your account deals with you directly.
Can you run advertising overseas?
Yes, we work on advertising overseas too. We propose a plan that takes account of the countries and regions, the language and the culture. Please do get in touch.
Which advertising channels do you work with?
We work broadly across the major web advertising channels, including social, Facebook and Instagram, LINE, YouTube and display advertising of various kinds, and search advertising on Google and Yahoo!. We propose the right channels for your aims.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What is X advertising?
X advertising means advertising delivered on X, formerly Twitter. Because news and trends flow through it in real time, it suits timely, talked-about messages especially well. The formats include text-led promoted posts, promoted advertising using images and video, polls that ask users a question, and advertising that drives app downloads, to be chosen according to the aim.
It spreads particularly readily through reposts and likes, and information travels fast, a strength no other social advertising offers. Targeting by age, location and interests is also possible, making it a channel well suited to campaigns and event announcements that use that immediacy, and to products with news value.
The advantages and disadvantages of X advertising
The first advantage of X advertising is how far it spreads. Users repost and the advertising is shared naturally, carrying the message widely in a short time. Delivery in step with trends and the timeline also makes it highly effective for timely promotion, campaigns and product launches. And the formats cover a wide range of aims, app installs, driving traffic, video views, suiting many industries.
The disadvantages: as a text-led platform it can suit visual messages less well than Instagram or TikTok. Users also respond quickly, but information passes quickly too, which puts it at some disadvantage for long-term brand building. And with a great deal of competing advertising, mistakes in the targeting or the management can run up costs.
Articles on X Advertising Management
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
For our X advertising management service,
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