At NowVillage
We resolve the worries and the doubts you have today about
Newsletter Production and Operations.
We have lists from exhibitions and the web but are not using them
Our newsletter
is not delivering
Open and click rates are low and
nobody is reading it
We have little knowledge
of running a newsletter in-house
We have no resource
to run the improvement cycle
We do not know which tool
suits running a newsletter
Why clients
choose NowVillage
Strategy worked back from the purpose
It begins with defining what success means for your newsletter. Winning new customers, nurturing existing ones, reviving dormant ones: we design the right personas and customer journey for the purpose. The result is a consistent strategy worked back from the goal, not something improvised.
Planning and content that move the reader
An email that is opened but not read achieves nothing. Drawing on what we have learned in sales writing and SEO, we plan and produce subject lines people want to open and content that is useful and prompts the next action. We convey what is appealing about your expertise in clear, engaging words.
A cycle of analysis and improvement based on data
A newsletter does not end once it is sent.
We analyse open rates, click rates and conversion rates in detail, testing thoroughly which subject lines land and which content is most popular. Through A/B testing we find the winning patterns and run a cycle of improvement that keeps raising the result.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Because front-line sales and the people running the work are not separate, communication is consistent and responses are fast.
Scenario design included
We do not simply create and send the newsletter; we also tidy the lists and design the scenarios.
Landing page optimisation
The page people land on also matters to the result. We support improving the landing page too.
Support for building capability in-house
We also support bringing your newsletter in-house. Leaving it to professionals at first and bringing it in-house once results are steady is an option we support.
NowVillage compared with
Other providers
NowVillage
- Marketing automation resellers
- Consultancies
- Design
Design
Excellent
Working back from the business goal, we connect the scenario and the content
Design
Good
Focused on the tool's features
Design
Partial
Operational skill may be limited
- Reporting
Reporting
Excellent
We analyse open and click rates and propose improvements
Reporting
Good
Typically only the numbers are shared
Reporting
Good
Varies by company
- Operating setup
Operating setup
Excellent
A contact dedicated to you supports design, operation and improvement
Operating setup
Good
Front-line sales and the people running the work are typically separate
Operating setup
Good
Front-line sales and the people running the work are typically separate
- Breadth of proposal
Breadth of proposal
Excellent
High-quality proposals beyond advertising: marketing strategy, site production, creative work, marketing automation and CRM
Breadth of proposal
Partial
May be limited to advertising only
Breadth of proposal
Partial
Varies by company
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
About our newsletter production and management service
Frequently asked questions
Do we need to provide the mailing list?
As a rule, yes, the mailing list comes from you. We can, however, propose and support work that grows the list efficiently, such as producing white papers and optimising landing pages.
Which sending tools do you use?
We work with whatever tool you use today. If you have none, we support you from choosing the right tool for your aims and budget through to adopting it.
Can you produce HTML emails?
Yes. Our designers produce HTML emails with eye-catching design and images, conveying your brand while aiming at a higher click rate.
Can you plan the content as well?
Yes. We support you from the planning stage, deciding what kind of email to send and when, to suit your business goals and audience. That maximises the effect of the newsletter.
How often do you report?
We submit a report once a month, depending on how things are running. We analyse the main measures in detail, open rate, click rate, conversion rate, and propose what to improve.
Can you help us adopt an email or marketing automation tool?
Yes. We support adopting and configuring email and marketing automation tools and using them effectively, making lead nurturing more efficient and raising the rate at which leads close.
Can you produce the website or landing page the email links to?
Yes. Producing a website or landing page in step with the newsletter makes it easier to turn that traffic into conversions. Keeping the newsletter and the destination consistent makes the case more persuasive.
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
A HubSpot certified Diamond Partner
HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.
For our newsletter production and management service,
request materials or talk to us here
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