At NowVillage
We resolve the worries and the doubts you have today about
Search Advertising Management.
Our search advertising
is not delivering
We lack the resource
to run search advertising
We have little knowledge
of search advertising in-house
We do not know whether
our current delivery is optimal
The agency we use
brings no proposals
We are unhappy with communication
with front-line sales
How NowVillage solved it
A strong recordof improvement
A B2B SaaS company
A B2B SaaS company
After NowVillage took over, cost per lead fell 50% and the number of high-quality leads rose 200%
A B2C staffing company
A B2C staffing company
After NowVillage took over, cost per user fell 70% and qualified leads rose 300%
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What NowVillage brings
What our search advertising management service covers
Here is some of the work involved in our search advertising management service
Setting up the account
We create the Google Ads and Yahoo! advertising accounts that everything runs on. We handle all the initial setup essential to running advertising smoothly, including payment details and connecting the account to Google Analytics.
An existing account can be used instead.Setting up measurement tags
We place the conversion tag that measures results accurately, enquiries and purchases, and the remarketing tag that reaches people who have visited the site before.
Keywords: selection, additions and exclusions
We come to understand your business and your customers deeply, and choose the keywords that lead to results. At the same time we set negative keywords thoroughly to avoid wasted clicks and maximise the return on your media spend.
Building the right campaigns and ad groups
We organise the chosen keywords by what the searcher intends and build the right campaigns and ad groups. A tidy account structure raises the relevance of the advertising, which improves quality scores and keeps spend down.
Designing, setting up and improving the ad copy
We write ad copy that lands with the right people, expressing your strengths and what is distinctive about you precisely, and improve it continuously through repeated A/B testing towards the copy that performs best.
Adjusting bid strategy and bids
We set the right bid strategy for the goal, maximising conversions or keeping cost per acquisition down. We make use of Google's automated bidding while adjusting daily bids finely by device, location and time of day, based on results.
Measuring form drop-off
This is the analysis that prevents people abandoning the enquiry form after clicking. Measuring which fields slow people down lets us propose form improvements and maximise the conversion rate.
Weekly and monthly reports
We regularly submit clear reports, weekly and monthly, on delivery and results. Beyond the numbers we include our reading of the results and a concrete action plan for improvement in the months ahead.
NowVillage compared with
Other search advertising management services
NowVillage
- Advertising agencies
- Consultancies
- Strength in advertising management
Strength in advertising management
Excellent
A dedicated professional with both an improvement rate and a retention rate above 90%
Strength in advertising management
Good
Varies by agency
Strength in advertising management
Partial
Skills in advertising management may be limited
- Reporting
Reporting
Excellent
Weekly reports as well as monthly
Reporting
Good
Monthly reports only is typical
Reporting
Good
Monthly reports only is typical
- Operating setup
Operating setup
Excellent
A team dedicated to you.
To deliver the service to a high standard we limit the number of clients each team takes onOperating setup
Good
Front-line sales and the people running the work are typically separate
Operating setup
Good
Front-line sales and the people running the work are typically separate
- The account used
The account used
Excellent
Run on the client's account
(the client owns it)The account used
Partial
Run on the agency's account
(the agency owns it)The account used
Partial
Run on the agency's account
(the agency owns it)
- Cost
Cost
Good
The usual management fee is 20% of media spend
(subject to a minimum)Cost
Good
Varies by agency
Cost
Partial
Consulting fees can be high
- Breadth of proposal
Breadth of proposal
Excellent
High-quality proposals beyond advertising: marketing strategy, site production, creative work, marketing automation and CRM
Breadth of proposal
Partial
May be limited to advertising only
Breadth of proposal
Partial
Varies by company
Channels we can run
Google ads
Yahoo! ads
Bing ads
Facebook ads
Instagram ads
YouTube ads
X ads
LINE ads
TikTok ads
Pinterest ads
and many other advertising channels.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
Why clients
choose NowVillage
Management aimed at revenue and profit
NowVillage's search advertising management does not aim merely at traffic or leads; the goal is maximising revenue and profit in the end. We take in your business model, your margins and your customer value, and build a strategy that gives weight to return (return on ad spend and cost per acquisition). With regular data analysis and improvement proposals we contribute not only to short-term results but to building a long-term basis for revenue. Not as the person who runs your ads, but as your marketing partner, pursuing revenue and profit with you.
Retention and improvement rates both above 90%
NowVillage's search advertising management has a strong record: both contract retention and improvement rates above 90%. We believe that comes from thorough, continuous data analysis and improvement proposals, not merely running the ads.
Monthly reports set out the result measures (conversions, cost per acquisition, return on ad spend) and the detailed data clearly, and we act quickly on what will improve them.
Because results show in a visible form, clients trust us over the long term. There is no set and forget in our advertising management, and that constant drive to better the result is why clients keep choosing us.
Experience across many industries, and a deep body of knowledge
NowVillage has supported search advertising for a wide range of clients, whatever the industry or the size of the company.
Because we understand the commercial conventions and user behaviour of each industry, we can plan the right strategy for producing results quickly.
We have also accumulated a deep body of knowledge from past work and successful projects, and have built an internal ecosystem that actively applies it to new projects.
That lets us create effective creative from the earliest stage. Knowledge honed across many industries is what maximises the effect of your advertising.
And more:
designing a service around your particular problems and situation is a strength of ours.
A dedicated contact alongside you
Because front-line sales and the people running the work are not separate, communication is consistent and responses are fast.
Landing page optimisation
Getting results from advertising needs both skill in running it and a high-quality landing page. We support improving the landing page too.
We run more than search advertising
Beyond search we can work broadly across display and social advertising.
Support for building capability in-house
We also support bringing advertising management in-house. Leaving it to professionals at first and bringing it in-house once results are steady is an option we support.
Our search advertising management service
How it works
Step 1
Talk to us
We ask about your current problems and your goals, and whatever else we need to make a proposal.
Step 2
Research
So that we can propose what is right for you, we research what we have heard along with the market and your users.
Step 3
Proposal
Drawing on the research and our own knowledge, we propose the plan best suited to your situation.
Step 4
Go live
After the contract we prepare the advertising and begin. We keep you informed as we work towards results.
About our search advertising management service
Frequently asked questions
Is there a minimum media spend?
We set no minimum. But because a certain volume of data is needed to get results, we recommend starting from around 300,000 yen a month. We propose the right plan for your business goals and budget, so please do get in touch.
Do you work with both Google Ads and Yahoo!?
Yes, of course, both. Combining the two main channels reaches more than 90% of internet users in Japan. We propose the right split between them for your target customers.
How long before we see results?
It depends on the product and the competition, but results often settle around three months after starting. We focus the first month on optimising the account and gathering data, then repeat analysis and improvement through months two and three, gradually raising the return.
Can you work in any industry?
Yes, we have extensive experience across many industries, in both B2B and B2C. Even in an industry new to us, we plan the right advertising strategy for your business through thorough discussion and research into the market and the competition.
Can you run our existing advertising account?
Yes. In fact past delivery data is a valuable asset, so we would ask you to share access to the existing account, and we analyse the current problems, propose improvements and run it from there.
How often do you submit reports?
As standard there is a weekly report for progress and a detailed monthly report. We report the content at a regular meeting, sharing not only the numbers but our reading of them and an action plan for improvement in the months ahead.
Can you run advertising to a landing page we have made ourselves?
Yes, of course. But results depend heavily on the quality of the landing page. We therefore look at it before starting and may propose improvements to raise the conversion rate where needed.
Can we deal with the person running our advertising directly?
Yes. We regard communication with you as the most important thing. From day-to-day exchanges to regular meetings, the person actually running your account deals with you directly.
Can you run advertising overseas?
Yes. A specialist team supports you with keyword selection and ad copy that take the local language, culture and commercial conventions into account, and with choosing the right channels.
Which advertising channels do you work with?
Centred on search advertising (Google and Yahoo!), we work broadly across the major web advertising channels: Facebook and Instagram, LINE, YouTube and display advertising of various kinds. We propose the right channels for your aims.
Do get in touch
to start with
Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.
What is search advertising?
Search advertising means the advertising that appears above and below the results when someone searches a particular term on Google, Yahoo! or another search engine.
Because the advertising is shown in response to what the person typed, its defining characteristic is reaching prospective customers whose need is already apparent.
Charging is per click: nothing is paid for the advertisement being shown, only when someone clicks it.
Advertisers can set conditions finely, keywords, location, time of day, device, so even a limited budget can bring visitors efficiently.
Results can be measured in figures such as click rate and conversion rate, so the work can be improved repeatedly with the effect in view, maximising the result.
Starting from a search, an act that shows a need, search advertising reaches people with real interest, and is used across industries from B2B to B2C as one of the most important ways of attracting visitors online.
With our management, a dedicated professional chooses the keywords, writes the copy and adjusts the bids in a way optimised for your business and your audience, cutting wasted spend while maximising results. Regular reports make the position visible, and strategic improvement proposals contribute not only to short-term effect but to long-term growth.
Terms commonly used in search advertising
Impression
The number of times an advertisement was shown. Counted whether or not it was clicked.
Click
The number of times the advertisement was clicked, leading to an actual visit.
Click-through rate
Clicks as a proportion of impressions. A measure of how appealing the advertisement is.
Cost per click
The media cost of a single click.
Conversion
A result achieved through the advertising: an enquiry, a purchase, a document request.
Conversion rate
Conversions as a proportion of clicks.
Cost per acquisition
The media cost of winning one conversion. An important measure of return.
Keyword
The term the person searched. The advertisement appears in response to it.
Bid
The maximum amount set per click in order to have the advertisement shown.
Quality score
The rating a search engine calculates from relevance, click rate and other factors. A higher score makes the spend go further.
Ad rank
The measure, calculated from the quality score, that decides the position of the advertisement.
Negative keyword
A term you do not want the advertisement shown against. Useful for preventing wasted clicks.
Match type
How closely the keyword must match what was searched (exact, phrase, broad).
Ad group
The unit that groups keywords and ad copy. The basic structure for managing delivery.
Conversion tracking
The mechanism for measuring results, implemented by placing a tag or code on the site.
Articles on Search Advertising Management
About NowVillage
Marketing support to date
500companies and counting
As of October 2026
We support the growth of companies through marketing, from start-ups to large enterprises across many industries.
For our search advertising management service,
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