Stella Point Inc.

Client
Stella Point Inc.

Service
Staffing and recruitment

Site type
Corporate site

Link
https://stellapointcareer.com/

CMS
WordPress

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About the client
Stella Point Inc. works under the vision “Let’s set hearts racing.” They run a comprehensive recruitment support business that delivers value to both companies and candidates, covering job-seeking support for students, hiring consultancy, recruitment process outsourcing (RPO) and mid-career hiring support.

Background
Reaching their seventh year, and with an eye on their tenth and the growth beyond it, they rebuilt their corporate site in full so that it would make a stronger case for the company’s credibility and reliability to both companies and candidates.

Approach
Brand personality alongside corporate credibility
We resolved the previous site’s problem of appearing to address only a narrow audience, and reworked the design so that a far wider range of stakeholders would feel addressed.
We kept Stella Point’s brand yellow as the key colour throughout while making sure it never tipped into being too playful. Careful work on white space, layout and information hierarchy produced a site that is easy for a wide audience to read and still carries the trust and poise that corporate clients expect.

More content, and a clearer path through it
By substantially expanding the content and the number of pages, we aimed for a composition that leaves visitors with the impression of a well-organised, trustworthy company.
We clarified the role of each page and the path through them, so that a wide-ranging business covering recruitment support, hiring consultancy and outsourcing comes across intuitively.

An unusual reviews section, and better UI and UX
We built a reviews section into the site itself, which is unusual for a recruitment agency’s corporate site. Rather than simply listing information, we designed a UI that is easy to browse and added animation tied to scrolling, so that visitors read on naturally.

Built for day-to-day operation and future growth
On the development side we prioritised usability and ease of updating, so the site can absorb more content as the business grows.
We made the most of the brightness and momentum that are part of Stella Point’s character, and pursued quality in both design and build, producing a solid corporate site to support their next phase of growth.