Migration from kintone to HubSpot

At NowVillage

We resolve the worries and the doubts you have today about
Migration from kintone to HubSpot.

  • Applications have multiplied, the data is scattered and
    we cannot see the customer

  • We lack marketing features
    such as email and forms

  • Adding plugins has made administration heavier

  • Email and web behaviour history
    are not recorded automatically

  • Deal progress and revenue forecasts
    are hard to manage visually

  • We cannot see the return each activity contributes

Six benefits of moving to HubSpot

  • Data in one place
    Customer data gathered by marketing,
    sales and customer success, unified

  • Marketing and sales automation built in
    From building forms to sending email
    and managing deals

  • Lower additional cost
    With the features integrated as standard,
    plugin and administration costs fall

  • Behaviour history accumulated
    Customer behaviour recorded
    automatically, with nothing missed

  • Sales managed intuitively
    Deal stages organised on a board
    so progress is visible

  • Return made clear
    Analyse what each activity contributes
    for marketing led by data

Leave moving to HubSpot
and building it
to NowVillage

We have adopted and built HubSpot
for companies across many industries,
supporting the growth of their businesses.

  • SaaS

    SaaS

  • IT and media

    IT and media

  • Manufacturing

    Manufacturing

  • Consulting

    Consulting

  • Staffing and recruitment

    Staffing and recruitment

  • Education

    Education

  • Real estate

    Real estate

  • Infrastructure

    Infrastructure

  • EC

    EC

  • Buying and reselling

    Buying and reselling

Do get in touch
to start with

Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.

FreeTalk to us

Why clients

choose NowVillage

  • NowVillage is a Diamond partner, the top tier for HubSpot in Japan.

    A top-tier certified partner
    who knows HubSpot inside out

    NowVillage is a HubSpot certified Diamond Partner.
    We are versed in every product, from Marketing Hub through Sales Hub to Content Hub, and propose the right overall design across departments.
    We also research and publish the latest developments through a dedicated HubSpot media site, and that depth of knowledge and experience takes you to success by the shortest route.

  • From building it to making it deliver

    The goal is not to build HubSpot but to get results with it.
    Beyond the initial design and build, we support the embedding that lets your people genuinely use the tool.
    We also maximise the use of the AI features (Breeze) and stay alongside you as a long-term partner in growth, with your productivity in view.

  • Technical strength extending to development, to build the right answer

    We also handle requirements specific to your business that configuring the standard features cannot solve.
    With the technical strength to take on advanced development such as custom objects and API integration, we deliver connections to your existing systems and specialised data management. The result is a bespoke HubSpot environment that fits your business exactly and is genuinely valuable.

NowVillage compared with

Other HubSpot migration support services

  • NowVillage

    Small and mid-sized consultancies
    Large consultancies
  • Perspective on strategy and design

    Perspective on strategy and design

    Excellent

    Design that takes account of business growth and your existing operations

    Perspective on strategy and design

    Partial

    Centred on installing features

    Perspective on strategy and design

    Partial

    May cover the build only, not the design

  • Implementation and build support

    Implementation and build support

    Excellent

    We can explain the features and do the build, with briefings for your people included

    Implementation and build support

    Good

    May cover instruction on the features only, not the build

    Implementation and build support

    Good

    Varies by company

  • Technical strength and room to extend

    Technical strength and room to extend

    Excellent

    We handle API integration and development

    Technical strength and room to extend

    Good

    Configuration of standard features only

    Technical strength and room to extend

    Good

    Configuration of standard features only

  • Support structure

    Support structure

    Excellent

    A team dedicated to you, supporting design, build and embedding in one place

    Support structure

    Good

    Varies by company

    Support structure

    Good

    Varies by company

  • Breadth of proposal

    Breadth of proposal

    Excellent

    Beyond implementing and building HubSpot, we can support operation and propose connected AI use and marketing strategy and activity

    Breadth of proposal

    Partial

    May be limited to instruction only

    Breadth of proposal

    Partial

    May be limited to instruction only

Do get in touch
to start with

Experienced professionals will discuss
your situation with you and
propose the right plan.
Please do get in touch.

FreeTalk to us

How Migration from kintone to HubSpot works

  • Discovery

    We discuss in depth what your business does, the problems you face now, and your future business goals.

  • Planning

    Working from what we have heard, we plan how HubSpot can be designed and used to contribute to the growth of your business.

  • HubSpot
    design and build

    We design the information architecture and the paths through, building a structure that is easy to use.

  • Data migration and
    system integration

    We migrate the data scattered across the spreadsheets, sales and CRM systems and core systems you use today into HubSpot, safely and accurately.

  • Testing

    After the build and the data migration we test and tune ready for go-live.

  • Training

    We run training and instruction for both users and administrators, to support use of HubSpot and help it take hold.

  • Embedding and
    operational support

    After go-live we monitor how it is being used through regular meetings and propose improvements based on the data.

About our support for moving from kintone to HubSpot

Frequently asked questions

  • We do not know which HubSpot product and plan is right for us.

    We select and optimise the right HubSpot products (Marketing Hub, Sales Hub, Service Hub and so on) and plan (Starter, Professional, Enterprise and so on) to match what your business does, how far you use kintone today, and your number of users, with nothing missing and nothing superfluous.
    We never push a more expensive licence than you need.

  • How long does moving from kintone to HubSpot take?

    It varies with how you use kintone and the volume of data, but three to six months is the usual guide, or six to eight months where there is complex customisation.
    We propose the right schedule for the scale of what you do now, including the volume of data you want to keep (customer and deal information) and the number of automations built on workflows.
    That is a guide only, so we are glad to discuss it alongside your kintone renewal date.

  • What are the steps and the points to watch when moving data from kintone to HubSpot?

    It is not a simple transfer of data; the data structure itself has to be redesigned.
    In kintone, company information and contact information tend to be managed in a single app. HubSpot manages data in separate objects, companies, contacts and deals, so the structure differs.
    It is therefore important to split the customer data in kintone into company data and contact data, and design the associations that link them.
    The detail depends on how you use kintone, so please do start with a free conversation.

  • Before migrating, we would like to connect the two. Is that straightforward?

    You can connect them using HubSpot's official kintone integration app.
    There are also ways to connect the data without code, using an integration platform such as Yoom.
    But because test syncing is not available, small-scale testing and careful field mapping are needed to prevent data being overwritten or duplicated by a configuration mistake.

  • Will our work stop during the migration?

    It is possible to migrate in stages while syncing data, using the official integration app among other means, so that work does not stop.

  • How much does it cost?

    It depends on the volume of data, the complexity of your kintone customisation and the number of objects you hold.
    We produce a quote free of charge after discussing it, so please do start with a free conversation.

About NowVillage

Marketing support to date

500companies and counting

As of October 2026

We support the growth of companies through marketing, from start-ups to large enterprises across many industries.

A HubSpot certified Diamond Partner

HubSpot is a customer platform with a CRM at its heart, used by more than 268,000 companies in over 135 countries.
NowVillage is one of the four HubSpot partners in Japan at Diamond level or above (as of October 2026).
Leave marketing automation, CRM and sales systems to us.

Our HubSpot media site and extension apps

Marketing Spot, the HubSpot media site we run, covers everything from the basics to the latest developments, in articles and video.

Visit the site

We also build apps that extend what HubSpot does. Please do get in touch.

For our support in moving from kintone to HubSpot,
request materials or talk to us here

Please use the form below to request materials or to talk to us.
We will be in touch within two business days.

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Contact

Talk to us
about your plans.