[HubSpot Case Study] Winning Qualified Inbound Leads and Making Sales Progress Visible

Company overview

Industry	IT and advertising agency
Employees	10～30
Type of challenge	Lead generation, meeting management
System	HubSpot Marketing Hub

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The challenge: generating leads inbound

• Too few useful leads coming in inbound
• No visibility of which content contributes to conversions
• No system for tracking sales progress

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After rollout, useful leads up 350%

Accelerating inbound marketing

■Rolling out HubSpot Marketing Hub
The single most important aim of the HubSpot rollout was to increase leads from inbound marketing, so HubSpot Marketing Hub was the product chosen.

■Resolving the marketing challenges
HubSpot has the following features for generating leads through inbound marketing.
・Email sending
・Pop-ups and CTAs
・Forms
・SEO
・SNS
・Website
・Landing pages
・Scoring
・Workflow automation
・Dashboards
※Which features are available depends on the plan.

Using those features, the company ran email newsletters, seminars, white papers and SEO work.
Results can be seen by strategy, campaign and activity, so nothing is done blindly any more and each move can be analysed and improved on.

Beyond generating leads, being able to manage on a single platform what used to sit in separate tools cut the hours involved.

Nurturing the leads generated

They also went thoroughly after people they had reached once and captured details for, but who never got as far as a meeting or an order.
Newsletters and pop-ups could be targeted at lists segmented from user data, and open rates and click rates improved.

Tracking sales progress on hot leads

Useful leads now pass from marketing to sales, sales progress is visible, and the team can work efficiently.

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