Taking Part in DEJIMACHI.ZAO, Miyagi's First Regional Revitalisation Project Using Digital Marketing
We are pleased to announce that we have joined DEJIMACHI.ZAO (*), a regional revitalisation project commissioned by Miyagi Prefecture and run by KSB Inc. (Sendai, Miyagi; Representative Director: Yudai Shimizu), supporting businesses in Zao town with digital marketing.
((*) A coinage from digital marketing and machinaka (town centre). It also alludes to Dejima, the only trading post during Japan’s period of isolation, reflecting the aim of becoming a region leading digital marketing from outside the big cities.
What the project covers
Support for businesses in Zao town in using digital marketing
(seminars, hands-on support and so on)
Workation content experience tours, aimed mainly at IT companies in the Tokyo area
Period
20 July 2021 to 28 February 2022
Why the project exists
Shopping streets in Miyagi are losing their vitality through population decline, an ageing society, concentration in the cities and the effects of COVID-19. Miyagi Prefecture is creating, with municipalities and led by the private sector, model cases for revitalising town centres that attract new residents and satellite offices.
KSB Inc., which already supports diverse ways of working, was commissioned by the prefecture, and our part is to teach how to write and photograph and produce video for social media, helping give visitors a reason to come to the places in Zao town.
Where the project is heading
Becoming the shopping street that communicates best in Japan.
In future, opening coworking spaces, shared offices and IT company offices nearby, to support Zao town.
Making it possible in future to work for an IT company, which is rare outside the cities, creating IT jobs and improving the working environment.
Communicating not only within Japan but overseas, to grow both visitor numbers and how long they stay.
Ultimately, supporting Zao town so that it can communicate, grow and attract on its own.