Growing at 300% year on year. Leave web marketing to the professionals and focus on core work.

Growth Management Consulting Inc., which provides management consulting to smaller companies including subsidy applications, coaching and business planning, found the efficiency of the Google advertising they ran themselves falling away.

The company was also in an unprecedented growth phase, at 300% year on year, and wanting to focus on core work, they were looking for a partner to take on their web advertising.

We began working together in February 2023.

We asked Mr Ueno, Representative Director, and Mr Kato, Director, about the background, what it achieved, and what they expect next.

Falling efficiency, and the busy season in the core business. Looking for someone to take it all on

Could you tell us your roles? 　

Ueno:I am Ueno, Representative Director of Growth Management Consulting Inc., which provides management consulting to smaller companies.

Kato:I am Kato, a director of the same company.

What marketing problems did you have before coming to NowVillage?

Ueno:We had been running search advertising ourselves.

But the numbers we achieved at first gradually fell away. We also found that money was simply draining away without producing anything. We knew the way we were running it needed to change, but not where to start. That went on for a while.

Then the busy season came for subsidy applications, one of our main businesses, and there was no time for advertising. To focus on core work we stopped the search advertising for a time.

When things eased and we restarted it, efficiency was worse than before. We agreed we needed professionals. That is why we were looking for a partner to take on the whole of web advertising.

ー NowVillage What led you to ask us for digital marketing support?

Ueno:We were introduced by a company we work with, as a firm doing digital marketing support. We were in fact considering one other company, but the proposal NowVillage gave us was so clear. That decided it.

What for, and when: a proposal with a story decided it

What did you value in our proposal?

Ueno:What we wanted was unusual: we set the annual budget for web marketing up front and asked for production, running costs and fees all to fit inside it.

Even so, NowVillage’s proposal was highly logical, working steadily through around seven phases towards strengthening closing at the end.

The order in which each part would be strengthened made a clear story, and being shown that at the outset really landed.

Kato:I was not in that meeting, but seeing the proposal Mr Ueno shared afterwards, it was very clear. What to do and when, broken down to achieve the goal – being able to see it all at once made it easy to picture the work ahead.

ー NowVillageWhat did working with us achieve?

Ueno:One thing is that we could hand over the advertising entirely and focus on core work. In our line of work much comes through referrals from existing relationships, but we needed to generate leads through other channels too.

Growing direct business through web marketing is one of the pieces our growth depends on, so we want to keep investing in it.

Kato:Beyond web marketing you actively support us on hiring, training, sales and advertising for clients applying for subsidies, which is a great help.

Above all, they respond quickly, and we can raise anything at any time

Where are you now, and what do you expect from us next? 

Kato:If you can support it, we would like more help on sales. However many leads we get from the web, they do not become profit until they close, so we want to strengthen that.

And perhaps if there were a service saying we have a calling team, so much per call, we could do that together too.

ー NowVillage What would you say characterises us? 　

Ueno:Above all, you respond quickly. That is a great help. In a good sense, there is no distance, and we have a relationship where we can raise anything, which helps enormously.

Kato:And whatever comes up, you are adaptable and positive. We consult you about systems as well as web advertising.

Finally, NowVillage which companies would you recommend us to? 　 

Ueno:If we keep this pace, this year we expect revenue three times last year’s. Being able to hand over web advertising, so our people could focus on core work, is one reason. At the moment you support us mainly on search advertising, so I would recommend you to anyone in a sector where search advertising works.

Kato:Ultimately, I would recommend you to any sector. Companies short on marketing knowledge, companies wanting to start something new, or simply companies with no time who have not got to web marketing yet – you would suit all of them.

And companies wanting to test-market a new product too. NowVillage respond quickly and analyse well, so you will get a reasonable amount of information early on.

Finally, a word about us: if you want to start something new, or to improve systems or invest in equipment to solve a problem in your existing business, do consider applying for a subsidy. We will support you fully when you do.

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Growth Management Consulting Inc.

HP：https://gromana.com/

Industry: consulting

Services: subsidy applications, dealing with financial institutions, executive coaching, business planning