Tenfold revenue growth on entry into the staffing market, driven by hands-on KPI management | TREX Inc.

About the client
If your marketing or your acquisition is on your mind, please do get in touch.
HP：https://trex-inc.co.jp/
Industry: staffing and recruitment
TREX Inc.
Employees: fewer than 50 (as of February 2026)

What we did: full digital marketing support (advertising / scouting / KPI management)
TREX Inc. (founded 2022, Shinagawa-ku, Tokyo) runs a recruitment business under the mission of helping as many people as possible realise their talent and their passion.

Marketing support for clinics Under the theme of bringing heat to people’s lives, the company works closely with each candidate’s career path and way of living, supporting possibilities beyond simply changing jobs.

Walls in unfamiliar territory: acquisition, metrics and management
Originally focused on sales outsourcing, the company moved into recruitment to make the business steadier.

Taking on an unfamiliar field, they faced three main problems.

How to grow acquisition

They began with referrals, but that had limits for scaling the business. With nothing happening until candidates arrive, and too few people to develop job orders, building a pipeline and maximising acquisition became urgent, even while using shared job orders from their platform (circus agent).

No culture of following KPIs

The company has always valued, above all, making the person in front of you happy. Alongside that admirable stance, KPI management was unfamiliar, and there was no upstream design showing which metrics at what volume lead to a placement. Monthly placements stayed at three or four per career advisor.

The limits of management

With the lead also carrying a caseload, guidance to the team tended to be subjective, and they felt the wall of saying the same thing without it landing. Managing on spreadsheets was also reaching its limit as the team grew, making it hard to see who was doing what, when and where.What we did:

What we did: working alongside them to build the backbone of the business

To make the most of TREX’s potential, we proposed support end to end, from building the acquisition base through to management of the team.

1. KPI design and feedback that turn commitment into results

We put in place the measures that turn TREX’s real strength, making people happy, into steady results. Working back from placements, we broke down the figures at each stage, such as interview set rate and acceptance rate.

Quantifying a sales process that had been judged by feel gave them a way to identify immediately where the bottleneck is.

2. End-to-end support for acquisition
From advertising and scout messages through to landing page production, we covered the whole front end of acquisition.

Together we built the underlying system for reaching the right people efficiently, forming a steady pipeline and building up interview numbers.

3. A way of managing that does not depend on individuals

Our consultants gave feedback directly to the team as a third party, avoiding the friction of the lead having to do it, and created an environment where the whole team could face the numbers willingly.

We also resolved the limits of spreadsheet management and are currently building a way for the whole team to see who is doing what. Even with the lead carrying a caseload, there is now a base from which to see the state of the team in real time and advise people at the right moment.

Results: through steady system-building, revenue ten times higherTREX brought the new way of managing into their own operation quickly, and from around 10 placements a month across the company before we began, to around 30 in about a year。

, a doubling and more.The momentum continued, and in the endrevenue reached around ten times what it was
, a remarkable leap. Beyond the numbers, with our consultants supporting management from an objective position, the good relationships inside the company were preserved while productivity per person rose three- to fourfold

. They have moved from a style that depended on individuals to an organisation that produces results steadily as a team.

A comment from Mr Moriyama, Representative Director of TREX Inc.

Mr Moriyama, Representative Director, said the following about our work.

“At first the idea of following KPIs was new to us, but we trusted NowVillage and tried it, and the results changed straight away.

Unlike agencies that cover only acquisition or only one area, what makes NowVillage stand out is that they work with you end to end, from acquisition at the front to revenue at the back.

On acquisition, conversion rate, deal size and everything else, they have a logical, repeatable playbook, and they take the time to talk it through.

They are now a partner we cannot do without. As the organisation grows further I want to keep consulting them, including on systems and on management.”

The partner behind tenfold growth: NowVillage Inc.

NowVillage Inc. is a team of specialists supporting company growth across digital marketing, advertising, SEO and website production through to the implementation and operation of CRM, MA and SFA tools.

Through our knowledge of digital marketing and of the tools involved, we want to be the partner supporting our clients’ growth from behind.

So rather than supporting one part, we get deep into the business problem and provide end-to-end support committed to the result: revenue growth.

If you are an owner or a manager wondering where to start with strengthening digital acquisition or making work more efficient through KPI management, please take up NowVillage’s free consultation.

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