The Formula for B2B Marketing and Sales DX, Including Measurement in GA4

About the seminar

With Google Analytics you can measure the effect of new business activity such as contact-form outreach, email and fax campaigns, and use it to analyse and improve your site.

But Google announced that Universal Analytics would end in July 2023.

For anyone worried about getting to grips with GA4 in time, this seminar covers how to use it, starting from the basics.

Who it is for

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Anyone unsure how to measure the effect of their sales activity
Anyone considering moving to GA4

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Programme

The basics of sales DX

What is sales DX?
What contact-form outreach can and cannot do

Moving to Google Analytics 4, and the key points of site analysis and improvement

The differences between UA and GA4
[Hands-on] Setting up GA4
How to analyse and improve using GA4

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Seminar details

Date: Wednesday 14 December 2022

Time: 13:00-14:00

Speaker: Masataka Igarashi, Edge Technology Inc.　

　　　　　Hiroki Takayama, NowVillage Inc.

Format: Zoom

Capacity: 100, first come first served

This is an online seminar.
We will email the link to registrants the day before; please join from there. We may decline registrations from competitors or where the details given are unclear.

A request
The programme may change depending on the speakers’ health.
Please join from a stable internet or Wi-Fi connection.
The connection may drop for reasons outside our control; we ask for your understanding.

About our privacy policy
The personal information you provide will be handled by Edge Technology Inc. and the co-hosts of this seminar, and managed carefully in line with each company’s privacy policy.

Edge Technology Inc.’s privacy policy
NowVillage Inc.’s privacy policy