Attracting Job Seekers in the AI Era: Content and Data That Lead to Interviews and Revenue

This seminar is held jointly by Siteengine Inc. and NowVillage Inc.

What the seminar covers

Siteengine works across web marketing for the recruitment industry, from strategy and planning through to attracting candidates. NowVillage supports companies of every industry and size, from listed companies to startups, covering marketing strategy, hands-on execution and enablement. Together we will set out in detail how to attract candidates.
There is also time for questions in the second half, so you can clear up anything that comes to mind during the session.

Who it is for

Anyone who wants to know which methods actually work for a recruitment agency
Anyone who wants to re-engage existing candidates using the data and content they already hold
Anyone who wants to know the priorities and current trends in marketing for attracting candidates

What you will learn

The full picture of candidate acquisition channels in recruitment
How candidates’ search behaviour is changing, and what to do about it
The content strategy recruitment agencies should adopt, and why first-hand information matters
Re-engaging candidates using content
Using data in recruitment, and recommended marketing automation tools

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Part 1: Siteengine Inc.

Title
Are SEO articles finished? Attracting candidates through your website in the age of AI, for recruitment agencies

Summary
Attracting candidates through a website is essential for a recruitment agency. Traffic has traditionally come from SEO articles, but as AI spreads, how people gather information and what content needs to be are changing substantially.
Based on how candidates behave now, this session offers practical know-how you can apply straight away, including content strategy that incorporates AI and the points that make a site deliver.
It also covers how to change course strategically when existing activity plateaus, with real examples, and a workable approach to growing candidate numbers without strain.

About Siteengine

Siteengine works broadly across digital marketing: strategy and planning including analytics and competitor research, SEO consulting, in-house enablement and lead generation through content marketing, and the writing and improvement of the content itself.
With more than ten years in digital marketing, over 800 clients and more than 800 articles produced a month, we support our clients’ digital marketing.

Siteengine website: https://www.siteengine.co.jp/
Kakutama, our article production and content marketing service: https://cakutama.com/

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Part 2: NowVillage Inc.

Title
Winning and re-engaging candidates to grow interviews and revenue

Summary
Drawing on NowVillage’s own record, we will cover how recruitment agencies can make the most of their content to win new candidates and re-engage existing ones, from the overall picture through to specific methods. We will also cover recommended marketing automation tools and how to use data.

About NowVillage

NowVillage Inc. is a marketing consultancy.
From listed companies to startups and across every industry, we cover marketing strategy, hands-on execution, and training and enablement so that teams can run marketing themselves.
We work fluently across advertising, SEO, social media and website production, and we answer the question every client faces: which of the many marketing methods available should we choose to grow the business?

NowVillage website: https://now-village.jp/