For Recruitment Agencies: Attracting Job Seekers with a Job Site and Content, Explained Through Real Examples

This seminar is held jointly by Siteengine Inc. and NowVillage Inc.
This seminar is held online on Zoom.
You can join from anywhere with a computer or smartphone. Camera and microphone off.

What the seminar covers

Siteengine works across web marketing for the recruitment industry, from strategy and planning through to attracting candidates. NowVillage supports companies of every industry and size, from listed companies to startups, covering marketing strategy, hands-on execution and enablement. Together we will set out in detail how to attract candidates.
There is also time for questions in the second half, so you can clear up anything that comes to mind during the session.

Who it is for

Anyone worried that their current marketing will hit a ceiling at some point
Anyone who wants to know which methods actually work for a recruitment agency
Anyone who wants to stop depending on candidate databases and other external platforms

What you will learn

Designing a job site that brings in qualified applicants
Where the difference is made in attracting candidates through a website
The content work recruitment agencies need, examined through companies that got results
Content marketing is not the same as SEO: how far it reaches as marketing
Job sites and advertising
The full picture of candidate acquisition channels in recruitment

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Part 1: NowVillage Inc.

Title
For recruitment agencies: what makes a job site that wins candidates? Marketing strategy explained with examples

Summary
Strengthening acquisition. Drawing on NowVillage’s record, we set out the priorities and methods in the marketing that wins candidates, which is at the heart of a recruitment business. This time we also cover trends and effective approaches in Google Ads, essential to paid acquisition, and how to use marketing automation.

About NowVillage

NowVillage Inc. is a marketing consultancy.
From listed companies to startups and across every industry, we cover marketing strategy, hands-on execution, and training and enablement so that teams can run marketing themselves.
We work fluently across advertising, SEO, social media and website production, and we answer the question every client faces: which of the many marketing methods available should we choose to grow the business?

NowVillage website: https://now-village.jp/

Part 2: Siteengine Inc.

Title
Explained through real examples: content marketing that wins candidates through your own site

Summary
The questions we hear most often from recruitment agencies are how to stop depending on candidate databases and other platforms, and the worry that advertising and other activity will hit a ceiling at some point.
So this time, drawing on our own client work, we will cover the content marketing that makes it possible to win candidates through your own site over the medium and long term.
The seminar covers moving across from other methods, how to think about it when results do not come, and examples of content that works specifically for recruitment agencies.

Siteengine works broadly across digital marketing: strategy and planning including analytics and competitor research, SEO consulting, in-house enablement and lead generation through content marketing, and the writing and improvement of the content itself.
With more than ten years in digital marketing, over 800 clients and more than 800 articles produced a month, we support our clients’ digital marketing.

Siteengine website: https://www.siteengine.co.jp/
Kakutama, our article production and content marketing service: https://cakutama.com/