Study Session: The Marketing Design That Produced 48 Leads in Four Months for a New B2B Service

We are holding a study session on the marketing strategy that produced 48 leads in four months for a new B2B service through the web.

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What the session covers

The B2B product in question is a training service.
We will cover how to get this product found among the many training services available,
bought, and bought again.
JAIC Inc. is a listed company that keeps launching new services.
In this session we explain the following three points with examples.

Designing the service at launch (how to differentiate it)
Designing the web marketing that gathers prospects (the path to the site, and what receives them)
Building repeat business after delivery

Intangible B2B products such as training and consulting are very hard to convey the value of.
You need a clear difference from others even at the point of creating the product.
Once created, the marketing that brings in enquiries has to be designed carefully.
And when delivering the service, building something that makes the value felt and brings the next order keeps the business steady.

We hope you will take this into your own strategy.

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Who it is for

Our product is not differentiated from others
Our B2B marketing design is not settled
Not sure where to start
Want to grow the business further than it is now

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About the speakers

JAIC Inc.
Hiromitsu Kondo, Senior Managing Director

After university, worked at an information systems company before joining JAIC. Launched the IT Strategy Division providing engineers, then became head of the Management Strategy Office covering marketing for the whole company. From 2012, director and head of the education division at JAIC, developing his skills in people development and management. In 2013 planned and drove the launch of Harada Method training for smaller companies, improving the results of both his division and the company, and was appointed Senior Managing Director. From 2015 also head of the Shushoku College division, working daily to be a change promoter for people and organisations.

NowVillage Inc.
Kuniyuki Imamura, President and CEO
Part-time lecturer, digital marketing course, Tokyo Medical and Dental University Graduate School.
Visiting faculty at iU, the Professional University of Information and Management for Innovation.

After leaving school, studied marketing at the University of Alabama in Huntsville.
Graduated third in his faculty and a year early. In 2012, aged 25, founded UZUZ Inc. and became its president. Left in 2020. In October that year, drawing on his strength in digital marketing, founded NowVillage Inc. Currently consults for more than 70 companies, from international firms and listed companies to startups.

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Seminar details

Date: Tuesday 7 December 2021

Time: 14:00-15:30

Speakers: JAIC Inc.
　　　　　Hiromitsu Kondo, Senior Managing Director

　　　　　NowVillage Inc.
　　　　　Kuniyuki Imamura, President and CEO

Format: Zoom

This is an online seminar.
We will send the link to registrants on the day; please join from there.

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Registration for this seminar has closed.
For questions about the seminar, please usethis formand we will be in touch.