The Best Approach to Attracting Job Seekers: Effective Web Marketing for Recruitment Agencies

This seminar is held jointly by Siteengine Inc. and NowVillage Inc.
This seminar is held online on Zoom.
You can join from anywhere with a computer or smartphone. Camera and microphone off.

What the seminar covers

Siteengine works across web marketing for the recruitment industry, from strategy and planning through to attracting candidates. NowVillage supports companies of every industry and size, from listed companies to startups, covering marketing strategy, hands-on execution and enablement. Together we will set out in detail how to attract candidates.
There is also time for questions in the second half, so you can clear up anything that comes to mind during the session.

Who it is for

Anyone who wants to attract candidates without relying on scout emails and job advertising
Anyone who wants to know which methods actually work for a recruitment agency
Anyone who wants to know the priorities and current trends in marketing for attracting candidates

What you will learn

The full picture of candidate acquisition channels in recruitment
Where the difference is made in attracting candidates through a website
Not just SEO articles: examples of content that worked
Growing registrations by analysing content and improving the form
The highest-priority channels and marketing activity
Trends in Google Ads

---

Part 1: Siteengine Inc.

Title
The companies that succeed are doing this: the content marketing that makes the difference in winning candidates

Summary
Reaching candidates through content makes it possible to attract them without relying on scout emails and job advertising.
Drawing on our client work, we will show exactly where the difference is made. We will also cover examples of content that works specifically for recruitment agencies.
We have prepared material that goes a step beyond the usual, so there is something here even for those already well informed.

Part 2: NowVillage Inc.

Title
For recruitment agencies: halving your cost per candidate. Marketing strategy explained with examples

Summary
Strengthening acquisition. Drawing on NowVillage’s record, we set out the priorities and methods in the marketing that wins candidates, which is at the heart of a recruitment business. This time we also cover trends and effective approaches in Google Ads, essential to paid acquisition, and how to use marketing automation.