A Growth Strategy for Recruitment Agencies: From Content-Led Acquisition to More Interviews and Revenue

This seminar is held jointly by Siteengine Inc. and NowVillage Inc.
This seminar is held online on Zoom.
You can join from anywhere with a computer or smartphone. Camera and microphone off.

What the seminar covers

Siteengine works across web marketing for the recruitment industry, from strategy and planning through to attracting candidates. NowVillage supports companies of every industry and size, from listed companies to startups, covering marketing strategy, hands-on execution and enablement. Together we will set out in detail how to attract candidates.
There is also time for questions in the second half, so you can clear up anything that comes to mind during the session.

Who it is for

Anyone who wants sustainable candidate acquisition that does not depend on external platforms
Anyone who wants to know what actually works for attracting candidates
Anyone who wants to stop depending on candidate databases and other external platforms

What you will learn

Patterns that work for attracting candidates through your own site
The content work recruitment agencies need, examined through companies that got results
Re-engaging candidates using content
Recommended marketing automation tools for winning candidates
Using data in recruitment

---

Part 1: Siteengine Inc.

Title
For recruitment agencies: how to use content effectively to speed up candidate acquisition

Summary
Not enough candidates. Still dependent on advertising, scouting and referral services. Many recruitment agencies face this. As advertising costs rise and more companies feel they are hitting a ceiling, attention is turning to a steady flow of candidates through a company’s own site.
This seminar shows how to build sustainable acquisition using content marketing. It also covers how to change course strategically when existing activity plateaus, with real examples and a workable approach to growing candidate numbers without strain.
For anyone who has relied only on advertising, scouting and referral services, the seminar makes clear what a medium- to long-term acquisition strategy built on your own site looks like.

Siteengine works broadly across digital marketing: strategy and planning including analytics and competitor research, SEO consulting, in-house enablement and lead generation through content marketing, and the writing and improvement of the content itself.
With more than ten years in digital marketing, over 800 clients and more than 800 articles produced a month, we support our clients’ digital marketing.

Siteengine website: https://www.siteengine.co.jp/
Kakutama, our article production and content marketing service: https://cakutama.com/

Part 2: NowVillage Inc.

Title
Winning and re-engaging candidates to grow interviews and revenue

Summary
Drawing on NowVillage’s own record, we will cover how recruitment agencies can make the most of their content to win new candidates and re-engage existing ones, from the overall picture through to specific methods.
We will also cover recommended marketing automation tools and how to use data.

About NowVillage

NowVillage Inc. is a marketing consultancy.
From listed companies to startups and across every industry, we cover marketing strategy, hands-on execution, and training and enablement so that teams can run marketing themselves.
We work fluently across advertising, SEO, social media and website production, and we answer the question every client faces: which of the many marketing methods available should we choose to grow the business?

NowVillage website: https://now-village.jp/