Marketing Your Own Hiring: Strategy, Practice and Examples

Who it is for

Hiring managers and those responsible for hiring
Anyone who wants fewer mismatches with candidates
Anyone who wants to hire without relying on external job boards
Anyone struggling to find people and wanting to strengthen hiring

About the seminar

Part 1: NowVillage Inc.

Title
Hiring without relying on job boards: what recruitment marketing looks like

Summary
As hiring gets harder for both graduates and experienced candidates, relying on job boards alone makes it difficult to hire strong people. This session covers the overall picture of recruitment marketing and methods beyond job boards, with examples. We hope it helps you towards hiring where candidates choose you.

What you will learn
An overview of recruitment marketing
The channels to use
Examples of recruitment marketing

Part 2: Siteengine Inc.

Title
Sharing what makes your company worth joining through owned media, and strengthening hiring by reusing the content

Summary
With social media, job sites and more, hiring channels have multiplied and it is easy to lose track of which suits your company. This session covers how to share what makes your company worth joining through owned media, which is often overlooked, and how to strengthen hiring by taking that content to other channels.

What you will learn
How to convey what makes your company worth joining through owned media
The thinking needed to get people interested
Take your owned media content to other channels and strengthen hiring

About Siteengine
Siteengine works broadly across digital marketing: strategy and planning including analytics and competitor research, SEO consulting, in-house enablement and lead generation through content marketing, and the writing and improvement of the content itself.
With more than ten years in digital marketing, over 800 clients and more than 800 articles produced a month, we support our clients’ digital marketing.
Siteengine website: https://www.siteengine.co.jp/
Kakutama, our article production and content marketing service: https://cakutama.com/

Seminar details

Date: Tuesday 17 October 2023

Time: 13:00-14:00

Speaker: Kohei Arai, Digital Marketing Division, Siteengine Inc.

　　　　　Hiroki Takayama, Director and CMO, NowVillage Inc.

Format: Zoom

Capacity: 100, first come first served

This is an online seminar.
We will email the link to registrants the day before; please join from there. We may decline registrations from competitors or where the details given are unclear.