[With Examples] A Plan to Grow Registrations Fast: Web Optimisation for Attracting Job Seekers

This seminar is held jointly by Siteengine Inc. and NowVillage Inc.
It is held online on Zoom.
You can join from anywhere with a computer or smartphone. Camera and microphone off.

About the seminar

Who it is for
Anyone who wants to attract candidates without relying on scout emails and job advertising
Anyone who wants to know which methods actually work for a recruitment agency
Anyone who wants to know the priorities and current trends in marketing for attracting candidates

What you will learn
An overview of candidate acquisition channels in recruitment
The highest-priority channels and marketing activity
Examples of content beyond SEO articles that worked
How to optimise your form so that candidates register

Part 1: NowVillage Inc.
For recruitment agencies: the marketing that grew monthly registrations ninefold in a year

Strengthening acquisition. Drawing on NowVillage’s record, we set out the priorities and methods in the marketing that wins candidates, which is at the heart of a recruitment business. This time we also cover trends and effective approaches in Google Ads, essential to paid acquisition, and what good web acquisition looks like.

Part 2: Siteengine Inc.
Content marketing and form optimisation for recruitment agencies, explained in full

This seminar covers the strategy a recruitment agency needs to attract more candidates and get them to register.
Reaching candidates through content makes it possible to attract them without relying on scout emails and job advertising.
Content marketing tends to bring SEO articles to mind, but we will show examples of content that works specifically for recruitment agencies.

About Siteengine
Siteengine works broadly across digital marketing: strategy and planning including analytics and competitor research, SEO consulting, in-house enablement and lead generation through content marketing, and the writing and improvement of the content itself.
With more than ten years in digital marketing, over 800 clients and more than 800 articles produced a month, we support our clients’ digital marketing.
Siteengine website:https://www.siteengine.co.jp/
Kakutama, our article production and content marketing service:https://cakutama.com/