Taking Part Again in DEJIMACHI.ZAO, a Regional Revitalisation Project in Miyagi Using Digital Marketing
Details
With support from Miyagi Prefecture’s town centre revitalisation partner programme, we are taking part again in 2022 in DEJIMACHI.ZAO (*), run by KSB Inc. (Sendai, Miyagi; Representative Director: Yudai Shimizu), which supports businesses in Zao town with digital marketing.
(*) A coinage from digital marketing and machinaka (town centre). It also alludes to Dejima, the only trading post during Japan’s period of isolation, reflecting the aim of becoming a region leading digital marketing from outside the big cities.
Since August 2021, private companies and the local authority (Zao town) have worked together on a model project using social media to bring new residents to the town centre.
What the project covers
Support for businesses in Zao town in using digital marketing
Workation content experience tours, aimed mainly at IT companies in the Tokyo area
Project period
14 July 2022 to 28 February 2023
Why the project exists
With shopping streets in Miyagi losing their vitality through population decline, an ageing society, concentration in the cities and the effects of COVID-19, the prefecture set out to create, with municipalities and led by the private sector, model cases for revitalising town centres that attract new residents and satellite offices. KSB Inc., which already supports diverse ways of working, planned and proposed this work and was commissioned by the prefecture. Our part is to teach how to write and photograph for social media and how to run online shopping, in the hope of giving visitors a reason to come to the places in Zao town.
What we actually did
Format
Four lectures of two hours each
Lecture content
1: Using Amazon, Rakuten and Yahoo! for online shopping (part 1)
2: Using Amazon, Rakuten and Yahoo! for online shopping (part 2)
3: Using Makuake (crowdfunding)
4: Using social media